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For Companies At a Glance
- Tasks: Lead a flagship football partnership and manage dynamic campaigns across multiple platforms.
- Company: VML, a leading creative agency known for innovative work with top global brands.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Combine your passion for football with your career in a fast-paced, creative environment.
- Qualifications: Proven experience in account management and a deep knowledge of football.
- Other info: Join a diverse team committed to creativity, collaboration, and respect.
The predicted salary is between 43200 - 72000 £ per year.
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
The Role
Are you obsessed with football? Do you live and breathe the excitement of the beautiful game? We are seeking a dynamic and ambitious Senior Account Director to lead a flagship, multi-year partnership with our client within the world of football. This is a unique hybrid role for someone who is as comfortable driving reactive, organic social content as they are delivering major integrated brand campaigns. You will be the driving force behind a fast-paced, global account, working on everything from TV and OOH to innovative product launches. This is a fantastic opportunity for an established SAD or a hungry Account Director to step up, take ownership of a significant piece of business, and make a real impact. If you are ready to combine your professional expertise with your personal passion for football, we want to hear from you.
What You Will Be Doing
- Lead the strategic direction and day-to-day management of the account, acting as a key client contact.
- Drive the end-to-end delivery of a full 360-campaign toolkit, encompassing TV, OOH, social media, retail, and digital assets.
- Own and execute the organic social media strategy, overseeing multiple agency teams across markets to deliver engaging and reactive football content throughout the season.
- Spearhead high-profile campaigns and initiatives.
- Oversee and coordinate with partner agencies, including our sister agency Hogarth and their animation production teams, to ensure seamless project delivery.
- Develop the master campaign toolkit for global deployment and adaptation.
- Contribute to the B2B side of the business and provide oversight on various projects across the account.
- Support and mentor a Senior Account Manager, fostering their growth and development.
- Drive financial stewardship: review of budgeting, scope management, working alongside the Business Director to achieve revenue growth.
What We’re Looking For
- A genuine, demonstrable passion for and deep knowledge of football – you must be able to "speak the language" of the sport and its fans.
- Proven experience as a Senior Account Director, or you're an ambitious Account Director ready to take the next step in your career.
- A strong hybrid skillset, with significant experience in both organic social media management and delivering large-scale integrated brand campaigns.
- Experience thriving in a fast-paced agency or brand environment.
- Exceptional client management skills, with the ability to build strong, trusted relationships.
- Confidence in managing creative development, strategy, and production processes.
- Experience managing external agency partners and multiple project stakeholders.
- A proactive, energetic, and hungry attitude, with a desire to take ownership and run a significant piece of business with oversight.
- Experience working with retail accounts is a strong advantage.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Account Director employer: VML
Contact Detail:
VML Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially those who share your passion for football. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn.
✨Tip Number 2
Show off your skills! Prepare a portfolio that highlights your best work, especially any campaigns related to sports or social media. When you get the chance to chat with recruiters or during interviews, make sure to showcase how your experience aligns with the role.
✨Tip Number 3
Be ready to talk football! Since this role is all about the beautiful game, brush up on current trends, major events, and key players. Being able to speak passionately about football will definitely set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at VML, where we value creativity and collaboration.
We think you need these skills to ace Senior Account Director
Some tips for your application 🫡
Show Your Passion for Football: Make sure to highlight your love for football in your application. We want to see how your personal passion aligns with the role, so don’t hold back on sharing your experiences and insights about the beautiful game!
Tailor Your Application: Take the time to customise your CV and cover letter for this specific role. We’re looking for someone who can drive integrated brand campaigns, so showcase your relevant experience and skills that match what we’re after.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at VML
✨Know Your Football
Make sure you can talk passionately about football and its culture. Brush up on recent matches, key players, and trends in the sport. This will not only show your genuine interest but also help you connect with the interviewers who share that passion.
✨Showcase Your Campaign Experience
Prepare to discuss specific examples of integrated brand campaigns you've led. Highlight your role in driving strategy and execution, especially in social media and other channels relevant to the job. Be ready to explain how you managed multiple stakeholders and ensured seamless delivery.
✨Demonstrate Client Management Skills
Think of instances where you've built strong relationships with clients. Be prepared to share how you’ve navigated challenges and maintained trust. This is crucial for a Senior Account Director role, so emphasise your ability to communicate effectively and manage expectations.
✨Be Proactive and Energetic
Exude enthusiasm during the interview. Show that you're not just looking for a job, but are eager to take ownership of significant projects. Discuss your proactive approach to problem-solving and how you thrive in fast-paced environments, as this aligns perfectly with what they’re looking for.
