Who We AreVML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign's Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. Senior Strategist Company: VMLWorking Model: Hybrid workingLocation: Sea Containers office, London, SE1At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our expertise spans the entire customer journey, building connected brands that drive growth for our clients. Brand Experience, Customer Experience and Commerce. Within these practices, we offer expertise across communications, commerce, consultancy, CRM, data, production and technology. The RoleAs a Senior Strategist, you'll be an important strategic voice within the team, working closely with Client Services, Creative, Data, Media and other specialist disciplines to turn business and customer challenges into clear, effective solutions. You'll work on one of our major Pan-European automotive accounts, helping develop strategy across the customer journey — from brand consideration and lead generation through to lifecycle CRM, digital experiences and retail activations. You'll be involved from brief through to delivery, using customer understanding, data, research and cultural insight to develop strong strategic thinking and give creative teams a clear direction. You'll also help ensure the work remains connected to the client's wider commercial objectives. This is a hands-on role, with the opportunity to take ownership of projects and workstreams while working closely with senior members of the strategy team. There will also be opportunities to contribute to wider strategic projects, proactive thinking and new business, giving you the chance to bring your perspective to different challenges and develop your experience across the agency. Key ResponsibilitiesDevelop strategic thinking across projects and workstreams, from understanding the brief through to creative development, client sell-in and measuring effectiveness. Develop compelling strategic and creative briefs that give creative teams a clear direction and space to do their best work across CRM, digital, social, search and dealership assets. Support end-to-end CRM communications across Passenger and Commercial Vehicles, including automated and triggered reminders, such as maintenance, MOT and servicing, seasonal promotional campaigns and ad-hoc owner messaging. Develop consideration and conversion activations for individual vehicle nameplates across UK and European markets, ensuring communications ladder seamlessly into wider global brand positioning. Contribute to the development of digital servicing journeys, helping increase consideration for official servicing through effective content and customer experience. Apply an understanding of modern search behaviour, including Generative Engine Optimisation (GEO) and LLM-ready content, to relevant communications and digital experiences. Work closely with Client Services, Creative, Data and Media partners to develop connected and effective solutions. Use data, research and customer understanding to inform recommendations and strengthen the work. Contribute to pitches, proactive strategic projects, quarterly thought leadership and opportunities to grow existing and new client relationships. Support more junior members of the strategy team, sharing knowledge and helping raise the quality of strategic output. You understand how strategic thinking connects to client business objectives, customer acquisition, lead generation and long-term retention. You can make complex thinking feel simple, whether you're presenting to a client or briefing a creative team. Adaptable: You can move comfortably between different types of briefs, from brand and communications strategy to CRM journeys, digital experiences and retail activation. You enjoy working alongside Client Services, Creative and specialist teams and understand that the best work rarely comes from one person working alone. What You'll NeedProven experience working as a Strategist or Senior Strategist within an agency environment. Automotive, mobility or Pan-European client experience would be a strong advantage. Experience developing strategic thinking from brief through to creative development and delivery. Experience across some combination of brand, communications, CRM/lifecycle marketing, digital, social, search or customer experience. The ability to interpret data and research and turn it into meaningful insight. Experience working collaboratively with Creative, Client Services, Data, Media or other specialist teams. Experience contributing to pitches and/or proactive strategic projects would be beneficial. Work that gives creative teams a strong strategic foundation and a clear opportunity to respond to. Strong collaboration across Strategy, Creative, Client Services and specialist teams. The ability to take ownership of projects and move them forward with confidence. A positive contribution to the development and quality of the wider strategy team. The chance to work alongside talented people across Strategy, Creative, Client Services and specialist disciplines. Strong learning, development and career progression opportunities. A competitive package, hybrid working and access to the full suite of company and group benefits. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Senior Strategist - Brand and Creative in London employer: VML
At VML, we pride ourselves on being a leading creative company that fosters a vibrant work culture where innovation and collaboration thrive. As a Senior Technical Project Manager, you'll have the opportunity to work with some of the world's most exciting brands while benefiting from our commitment to your professional growth and development. Our hybrid work model promotes flexibility, and our core values of Heart, Brains, and Courage ensure that every team member feels empowered to make a meaningful impact.
