Product and Marketing Manager - Remote in London

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands.

WPP is the world's largest marketing and communications services company. Enterprise Solutions works with global brands on the systems behind their marketing, not just the campaigns that come out of it. Content Transformation is a new pillar inside WPP Enterprise Solutions. We are looking for a Product Marketing Manager to take our go-to-market strategy and make it real: the positioning, the messaging, the evidence, and the material that lets people sell and use what we build.

Content Transformation rewires how content is created, managed and activated for those brands, bringing people, processes and platforms together as one system supported by AI. We show clients where their content operation is losing time, money and quality.

Most product marketing roles ask you to launch a product into a category that already exists. This one asks you to help build the category at the same time. You will own product marketing for Content Transformation, working directly to the Global Head of Strategy and the Global Head of Product. Your audience is two sided: enterprise clients deciding whether to change how they make content, and the WPP teams who sell and deliver to them.

A chief marketing officer, a chief information officer, a procurement lead and a content operations director all need a different version of the same truth, and getting that right is the difference between a shortlist and a win.

We’re a small startup team, and this is a generalist role. Today, it means architecting the work while doing the work, from writing the copy, building the decks, producing the use cases and assembling the sales documentation. Define how Meridian and the diagnostic suite are described, in language that lands with enterprise buyers rather than with us.

Understand where we win and lose against platforms, consultancies and production networks, and make sure the difference is clear in everything we put out. Turn product requirements and capability into what marketing and sales teams need in order to excel, and carry market requirements back the other way. Build the material that lets our markets and agencies sell: narratives, decks, one pagers, competitive positioning, case studies and RFP content.

This is a writing job as much as a strategy job, particularly in the first year. You will report to the Global Head of Product and sit inside the Content Transformation Centre of Excellence, a small and deliberately senior team. You will work closely with the product and solutions team, the go-to-market and pillar strategy lead, and the engineers building Meridian. You will also work with WPP's wider marketing function, which leads the category narrative, analyst relations and industry positioning for Content Transformation. Teams across our markets and agencies can explain and sell Content Transformation products without needing us in the room.

Product marketing, consulting, strategy, product management, marketing and communications are all credible backgrounds. Deep technical and market knowledge of the software landscape is essential. You should be able to hold a credible conversation about architecture, integration and data, and know how the market is moving and who is moving it. Experience marketing an AI product is a strong advantage.

Real writing ability, evidenced by work you can show us. Competitive analysis and segmentation experience, and the judgement to turn both into positioning rather than a deck of findings. A track record of building enablement material that sellers actually used.

Bonus, not required: exposure to content operations, marketing technology, digital asset or content management platforms, or agency and consultancy environments.

We have adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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