At a Glance
- Tasks: Lead data-driven growth strategies and champion a culture of experimentation for global clients.
- Company: Join VML, a top creative company known for innovative brand experiences.
- Benefits: Enjoy a competitive salary, bonuses, training opportunities, and flexible working arrangements.
- Other info: Be part of a dynamic team that values creativity, collaboration, and personal growth.
- Why this job: Make a real impact by driving growth for exciting global brands.
- Qualifications: Extensive experience in optimisation strategies and technical expertise in analytics and experimentation.
The predicted salary is between 63000 - 77000 £ per year.
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands.
We are seeking an experienced Optimisation Principal to lead experimentation-led growth (ELG) initiatives for our key global clients. In this role, you will define and execute data-driven growth strategies, champion a culture of continuous testing and learning, and integrate modern tech stacks to deliver measurable ROI and long-term business impact.
What You’ll Be Doing
- Strategy & Innovation
- Drive Growth Strategy: Define and deploy scalable Experimentation-Led Growth (ELG) frameworks, methodologies, and best practices tailored to client business objectives.
- Cultivate Testing Culture: Champion an evidence-driven mindset across client organisations, shifting teams from basic A/B testing to sophisticated, hypothesis-led experimentation.
- Insights to Action: Lead cross-functional teams in designing, executing, and analysing experiments, translating complex data into strategic growth initiatives.
- Global Client & Stakeholder Partnership
- Strategic Ownership: Act as the principal advisor for all global optimisation activities, building trusted relationships with senior client stakeholders across diverse regions.
- Performance Storytelling: Deliver strategic forecasting, executive-level performance reporting, and actionable recommendations tied to core business KPIs.
- Program & Commercial Management
- End-to-End Delivery: Oversee global program operations, managing resources, timelines, and budgets to ensure on-schedule, in-scope execution.
- Commercial Rigour: Maximise resource allocation, monitor program throughput, and rigorously measure ROI to justify financial investment.
- Technical Solution Architecture
- Tech Stack Integration: Architect integrated technical solutions, ensuring seamless interoperability across experimentation platforms, analytics suites, CMSs, CDPs, and personalisation engines.
- Infrastructure Guidance: Oversee technical planning and delivery to ensure underlying data pipelines and tools effectively support client growth targets.
What We’re Looking For
- Visionary Leadership: Extensive experience leading global growth/optimisation strategies, driving organisational change, and managing multi-region client portfolios.
- Deep Technical Stack Expertise: Hands-on mastery and architectural understanding of:
- Experimentation: Adobe Target, Optimizely (client/server-side, statistical rigor).
- Analytics: GA4, Adobe Analytics, Amplitude (segmentation, event tracking).
- CDP & Personalisation: Segment, Tealium, Dynamic Yield, Braze (data unification, activation, real-time engines).
- CMS & Data Infra: AEM, Sitecore, data warehousing, governance, and pipelines.
- Data & Statistical Rigour: Advanced proficiency in statistical analysis for A/B testing, data synthesis, and translating metrics into business strategy.
- Flawless Program Execution: Demonstrated ability in Agile/Waterfall delivery, resource planning, risk management, and budget oversight for complex, global accounts.
- Cross-Functional Collaboration: Strong influencer capable of uniting product, engineering, marketing, and data science teams around shared growth goals.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution. Our experts work within a unified global operating unit across 40+ markets.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Optimisation Principal in London employer: VML
At VML, we pride ourselves on being a leading creative company that fosters a vibrant work culture where innovation and collaboration thrive. As a Senior Technical Project Manager, you'll have the opportunity to work with some of the world's most exciting brands while benefiting from our commitment to your professional growth and development. Our hybrid work model promotes flexibility, and our core values of Heart, Brains, and Courage ensure that every team member feels empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Optimisation Principal in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VML and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VML are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VML on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VML. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Optimisation Principal in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VML. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VML:Show us that you’ve done your homework! In your application, briefly mention what you admire about VML’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VML
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VML will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VML, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
