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For Companies At a Glance
- Tasks: Lead brand strategy and oversee integrated campaigns across multiple agencies.
- Company: VML, a creative agency blending creativity, consultancy, and technology.
- Benefits: Hybrid work model, inclusive culture, and opportunities for career progression.
- Why this job: Shape a global brand in a dynamic, highly regulated environment.
- Qualifications: 10+ years in brand leadership with strong stakeholder management skills.
- Other info: Join a diverse team committed to creativity and collaboration.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Head of Brand - Regulated Client role at VML. At VML, Human First is our guiding creative philosophy: we create value for people first, knowing this drives authentic and sustainable brand impact. We are a growth partner that is part creative agency, part consultancy, and part technology powerhouse. We connect Brand Experience, Customer Experience, and Commerce to craft unified, emotionally resonant consumer journeys. Our 26,000 people across 50-plus markets are the heart of our company. Their perspectives, local expertise, and cultural insights drive creativity and innovation, making talent our most critical competitive advantage.
About The Role
- Serve as the senior partner to client brand leadership, orchestrating multiple capability agencies (design, packaging, comms, digital, social, retail, PR) to deliver integrated, commercially sound solutions.
- Govern global brand output in partnership with regional units and end markets, ensuring consistency, compliance, and alignment with strategy.
- Lead an ecosystem approach to campaigns—protect the core idea from inception through all touchpoints, not just key visuals.
- Drive a client‑centric growth agenda: identify opportunities, mitigate risks, and set a clear roadmap for brand performance.
- Partner closely with planning, creative leadership, and a programme delivery lead to run complex, cross‑agency workstreams.
- Champion genuine co‑creation with priority markets; expect multi‑stakeholder engagement and some travel.
- Own commercial outcomes: steer profitability, budget discipline, and long‑term growth.
What you’ll do
- Set direction and standards for brand governance and integrated delivery across regions.
- Lead solution‑focused troubleshooting and de‑risk major initiatives.
- Build high‑trust, peer‑level relationships; influence stakeholders with clarity and conviction.
- Establish operational cadence and handoffs across agencies; elevate the work through better process and sharper ideas.
- Drive continuous improvement through rigorous performance evaluation and actionable insight.
What you’ll bring
- 10+ years in brand/marketing leadership within agencies or consultancies, with proven multi‑agency orchestration.
- Deep experience in global brand management, cross‑market alignment, and complex stakeholder environments.
- Track record of leading senior client relationships, high‑stakes presentations, and integrated ecosystem campaigns.
- High EQ and gravitas: charming but firm; confident saying “no” with a better solution; resilient and politically savvy.
- Strong commercial acumen: managing multimillion portfolios, budgets, and growth targets.
- Exceptional communication, problem‑solving, and collaboration skills; balance strategic vision with operational detail.
- Category experience in Highly Regulated sectors is a plus but not required.
Why this role
- Shape a marquee global brand in a Highly Regulated category.
- Lead an above‑agency model with planning, creative leadership, and programme delivery support.
- Work at true global scale, moving from London “center” to real market co‑creation.
Ready to lead? Apply with your CV and a brief note highlighting relevant global, multi‑agency, and ecosystem campaign experience. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Head of Brand - Regulated Client in London employer: VML
Contact Detail:
VML Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand - Regulated Client in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for the Head of Brand role. A personal recommendation can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for those interviews by researching VML's recent campaigns and brand strategies. Show us that you understand their creative philosophy and how you can contribute to their growth agenda.
✨Tip Number 3
Practice your pitch! Be ready to discuss your experience with multi-agency orchestration and how you've driven commercial outcomes in previous roles. Confidence is key, so own your achievements!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you're serious about joining the team at VML.
We think you need these skills to ace Head of Brand - Regulated Client in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Head of Brand role. Highlight your experience in brand management and multi-agency orchestration to show us you’re the right fit!
Craft a Compelling Cover Note: In your cover note, give us a sneak peek into your relevant global and ecosystem campaign experience. Keep it concise but impactful – we want to see your passion for the role shine through!
Showcase Your Leadership Skills: We’re looking for someone who can build high-trust relationships and influence stakeholders. Use your application to demonstrate how you've successfully led teams and managed complex projects in the past.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at VML
✨Know the Brand Inside Out
Before your interview, dive deep into VML's brand philosophy and recent campaigns. Understand their 'Human First' approach and how it shapes their work. This knowledge will help you articulate how your experience aligns with their values and goals.
✨Showcase Your Multi-Agency Experience
Prepare specific examples of how you've successfully orchestrated multiple agencies in past roles. Highlight your ability to manage complex stakeholder environments and deliver integrated solutions, as this is crucial for the Head of Brand position.
✨Demonstrate Commercial Acumen
Be ready to discuss your experience managing multimillion-pound portfolios and budgets. Share insights on how you've driven profitability and growth in previous roles, as this will resonate well with their focus on commercial outcomes.
✨Emphasise Collaboration and Communication Skills
Since the role involves building high-trust relationships and influencing stakeholders, prepare to showcase your exceptional communication and problem-solving skills. Use examples that demonstrate your ability to balance strategic vision with operational detail.
