Who We AreVML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. Director, Analytics & Marketing Intelligence - AutomotiveCompany: VML / WPPLocation: Chief Marketing Intelligence OfficerLocation: Sea Containers office, London, SE1At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.Our expertise spans the entire customer journey building connected brands that drive growth for our clients. Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. About the OpportunityWe’re looking for a Director, Marketing Analytics & Intelligence to lead analytics and marketing intelligence across a major European automotive account.This is a senior, client-facing role sitting at the intersection of marketing analytics, consulting and commercial leadership.This isn’t a traditional technical Data Director position. We’re looking for someone who understands how data, analytics and measurement can help senior marketing leaders make better decisions — and who can turn complex information into a clear strategic and commercial point of view.You’ll work closely with senior stakeholders across European markets, helping them understand marketing and customer performance, identify opportunities for growth and make more informed decisions through data and insight.Your experience could span areas such as marketing effectiveness, marketing mix modelling (MMM), media measurement, CRM and customer analytics, digital and web analytics, and broader marketing intelligence. Alongside leading the analytics relationship, you’ll play an important role in identifying new opportunities, shaping propositions and growing the partnership across Europe.What You’ll DoLead Marketing Analytics & IntelligenceLead the development and delivery of marketing analytics and intelligence across European markets.Bring together data and insight from across media, CRM, digital, customer and market sources to create a holistic view of performance.Translate complex analysis into clear, actionable recommendations for senior stakeholders.Help clients understand marketing effectiveness, customer behaviour and the drivers of business performance.Use measurement approaches, including MMM and wider effectiveness methodologies, to help inform marketing investment and decision-making.Help shape new approaches and capabilities across analytics, measurement and marketing intelligence.Understand the business challenge behind the data and determine how analytics and insight can help solve it.Lead senior conversations around marketing performance, customer behaviour, effectiveness and growth.Drive Commercial GrowthDevelop a deep understanding of client priorities and identify opportunities where data, analytics and intelligence can add further value.Understand the commercial aspects of the relationship, including scoping, financial management and account profitability.Help turn strong client relationships and great analytical thinking into sustainable commercial growth.Connect Teams & MarketsWork closely with local market teams to build a joined-up European approach to analytics and marketing intelligence.Bring together specialists across data, media, strategy, CRM, customer experience and technology to solve complex client challenges.Connect local insights and intelligence to build a stronger regional perspective.What We’re Looking ForWe’re looking for someone who can bridge the gap between analytics and the business — someone who understands the data but is equally comfortable explaining what it means, what the client should do next and where the next opportunity lies.Strong experience within marketing analytics, measurement, marketing effectiveness or marketing intelligence.Significant experience working within the automotive sector, with a strong understanding of its customers, commercial challenges and marketing landscape.Experience across areas such as MMM, media measurement, CRM/customer analytics, digital analytics or marketing effectiveness.The ability to translate complex data and analysis into clear strategic recommendations and compelling client stories.Strong commercial awareness and experience identifying opportunities, shaping propositions and growing client relationships.Additional European language skills would be an advantage.Alongside a generous annual leave allowance and pension, you’ll have access to a wide range of benefits, including:Life AssurancePermanent Health InsuranceBUPAFlexible hybrid workingEnhanced family-friendly policiesWell-being ProgrammeEmployee Assistance SupportCycle to Work SchemeEye Care and Glasses VouchersSeason Ticket LoansWPP DiscountsYou’ll also have access to ongoing learning and development opportunities and support for your longer-term career development.Our Commitment to Diversity, Equity & InclusionVML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.We believe in creating a dynamic working environment that values diversity and inclusion and are committed to recruiting a diverse slate of candidates.That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Director of Performance & Analysis in London employer: VML
At VML, we pride ourselves on being a leading creative company that fosters a vibrant work culture where innovation and collaboration thrive. As a Senior Technical Project Manager, you'll have the opportunity to work with some of the world's most exciting brands while benefiting from our commitment to your professional growth and development. Our hybrid work model promotes flexibility, and our core values of Heart, Brains, and Courage ensure that every team member feels empowered to make a meaningful impact.
