At a Glance
- Tasks: Join a dynamic team to develop data-driven CRM strategies for a major automotive account.
- Company: VML, a global creative company known for innovative brand experiences.
- Benefits: Hybrid work model, collaborative culture, and opportunities for professional growth.
- Other info: Embrace creativity and collaboration in a supportive workplace that values diversity.
- Why this job: Make an impact by connecting data insights with marketing strategies in a fast-paced environment.
- Qualifications: 2+ years in data roles, strong CRM knowledge, and excellent communication skills.
The predicted salary is between 63000 - 77000 £ per year.
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands.
As a Data Planner, you'll be joining a dynamic and award-winning data planning team within a fast-paced agency environment. Reporting into a data planning manager, the team is part of the wider EMEA Data team. This has a mix of consultants, analysts, data scientists, insight and effectiveness experts, as well as a team of technical enablement specialists.
We're seeking a highly collaborative and enthusiastic Data Planner to join our team to work on a large automotive account. You will be a key data evangelist, working with clients and internal teams to develop and deliver data-driven strategies focused on CRM targeting, personalisation, measurement, and optimisation.
As a Data Planner, you will be a crucial link between data analysis and broader marketing strategy, developing connected, data-inspired CRM programs. This involves:
- Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables.
- Analysing campaigns to develop actionable insights.
- Defining KPIs, benchmarks, targets, and forecasts.
- Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams.
- Measuring, evaluating, and optimising marketing activity using best practice testing methodologies.
- Presenting regularly to clients and attending client meetings.
- Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website.
- Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders.
What Skills Will Help You Be Successful:
- 2+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
- Strong understanding of CRM principles and digital marketing landscape.
- Proven ability to manage your own projects and work effectively within cross-functional teams.
- Excellent communication, organization, proposal writing, and presentation skills.
- Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.
- Strategic thinking and analytical skills, with a high level of numeracy.
- Proficiency in Excel and other data analysis tools.
- A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
- A passion for data and its potential to drive business impact.
Nice to have’s:
- Familiarity with marketing automation platforms, CDPs, and ESPs, especially Salesforce Marketing Cloud.
- Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Adobe Analytics & Target).
- Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data Planner (CRM) in London employer: VML
At VML, we pride ourselves on being a leading creative company that fosters a vibrant work culture where innovation and collaboration thrive. As a Senior Technical Project Manager, you'll have the opportunity to work with some of the world's most exciting brands while benefiting from our commitment to your professional growth and development. Our hybrid work model promotes flexibility, and our core values of Heart, Brains, and Courage ensure that every team member feels empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Data Planner (CRM) in London
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We think you need these skills to ace Data Planner (CRM) in London
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at VML, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at VML. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at VML
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at VML!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
