At a Glance
- Tasks: Execute and support personalisation initiatives to enhance customer experiences.
- Company: Join WPP Enterprise Solutions, a leader in business transformation and marketing modernisation.
- Benefits: Enjoy career development, competitive salary, and a vibrant work culture.
- Other info: Collaborate with top brands and innovative partners in a dynamic environment.
- Why this job: Make a real impact by driving measurable business value through data-driven personalisation.
- Qualifications: Strong technical skills and effective communication are essential for success.
The predicted salary is between 40000 - 50000 £ per year.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
We are looking for an organized and detail-oriented Personalisation Manager to join us on a short term contract from August onwards. You will execute and support our client's personalisation initiatives. This role focuses on the precise implementation of defined customer experience strategies, ensuring personalisation campaigns are configured correctly, deployed effectively, and deliver reliable insights. You will execute within and contribute to our established personalisation framework, working closely with the Personalisation Lead. Your primary focus will be on the flawless execution of initiatives to drive measurable business value through a data-driven approach.
What you’ll be doing:
- Execution & Operations: Execute day-to-day operations and tactical tasks for the global personalisation roadmap. Support the Personalisation Lead in identifying and executing high-impact personalisation opportunities. Contribute to managing project timelines, dependencies, and resources for personalisation initiatives, ensuring on-schedule delivery. Assist in tracking the Return on Investment (ROI) of personalisation efforts. Prepare performance reports on personalisation outcomes and insights for stakeholders. Collaborate with client stakeholders, ensuring clear communication on planning, execution, and results. Apply Personalisation-Led Growth (PLG) principles in daily execution. Contribute to the continuous refinement of the PLG framework and best practices. Collaborate with cross-functional teams to design, configure, execute, and analyze personalisation initiatives. Support the operational infrastructure for continuous personalisation delivery. Translate data insights from personalisation initiatives into clear findings for the Personalisation Lead.
- Technical Delivery & Platform Execution: Execute the technical configuration and launch of personalisation programs using knowledge of the underlying technology stack. Implement and configure integrated solutions, understanding the capabilities of personalisation platforms, analytics suites, and CDPs.
What we're looking for:
- Technical Skills: Proficiency with Personalisation Technologies: Solid understanding and practical experience with core customer experience technologies, including: Personalisation Platforms (e.g., Adobe Target, Optimizely, Braze) for content delivery and targeting. Analytics Suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude) for segmentation and performance measurement. Content Management Systems (CMSs) (e.g., Adobe Experience Manager, Sitecore) for dynamic content. Customer Data Platforms (CDPs) (e.g., Segment, Tealium) for audience segmentation and activation. Familiarity with data infrastructure concepts, including data pipelines and quality, as they relate to personalisation.
- Execution & Project Support: Strong Execution Focus: Proven ability to meticulously configure, launch, and monitor personalisation initiatives, ensuring timely and accurate delivery. Familiarity with project management methodologies (e.g., agile, waterfall) and contributing to resource and dependency tracking. Ability to follow and contribute to the optimization of established processes and frameworks for personalisation setup and delivery.
- Data & Business Understanding: Data-Driven Approach: Strong analytical skills with the ability to interpret personalisation performance data, measure impact, and contribute to recommendations. Understands how personalisation initiatives contribute to business value and ROI. Capable of preparing clear performance reports and communicating results effectively. Collaborative Partner: Ability to build effective working relationships with client stakeholders and internal cross-functional teams (product, engineering, marketing, data science) to ensure smooth execution and alignment. Clear and concise communication skills for discussing personalisation plans, progress, and results.
We are looking for an organized, accountable, and results-driven individual who can execute personalisation initiatives efficiently and effectively, contributing to measurable business impact.
What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth.
Contact Details:
VML/WPPEnterprise Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Personalisation Manager Contract
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Personalisation Manager Contract
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at VML/WPPEnterprise Solutions from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at VML/WPPEnterprise Solutions specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at VML/WPPEnterprise Solutions
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at VML/WPPEnterprise Solutions, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show VML/WPPEnterprise Solutions you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure VML/WPPEnterprise Solutions that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for VML/WPPEnterprise Solutions, so think on your feet and don't hesitate to showcase your creativity!
