At a Glance
- Tasks: Create engaging UX copy that enhances customer experiences across digital platforms.
- Company: Join WPP Enterprise Solutions, a leader in digital transformation and marketing innovation.
- Benefits: Enjoy competitive pay, bonuses, training, and discounts with top retailers.
- Other info: Collaborate with diverse teams and work on exciting projects in a supportive culture.
- Why this job: Shape user experiences for high-profile brands while developing your skills in a dynamic environment.
- Qualifications: Experience in UX writing and a knack for clear, customer-focused content.
The predicted salary is between 40000 - 50000 £ per year.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts work within a unified global operating unit across 40+ markets.
We are seeking a talented UX Writer to join a dedicated Web Operations (Digital Experience - DX) team supporting a high-profile automotive client. Working alongside UX Designers, UI Designers, Content Strategists, CX Researchers, SEO specialists, Analysts, Developers, and Product teams, you will help shape customer experiences through clear, intuitive, and strategically crafted digital content.
This is an exciting opportunity for someone who thrives at the intersection of UX, content, and customer experience design. You will play a key role in shaping how content supports usability, accessibility, discoverability, and engagement across the client’s web ecosystem.
Key Responsibilities:
- Create clear, concise, and customer-centred UX copy across web experiences including navigation, transactional journeys, forms, support content, microcopy, onboarding flows, notifications, and interaction states.
- Collaborate closely with UX and UI Designers to ensure content is seamlessly integrated within wider digital experiences and customer journeys.
- Translate complex automotive, technical, or operational information into intuitive and accessible user-facing content.
- Contribute to the design and optimisation of customer journeys across desktop, tablet, and mobile experiences.
- Ensure content supports usability, accessibility, discoverability, and overall experience quality across the client’s web ecosystem.
- Work within collaborative design workflows using tools such as Figma and Agile delivery methodologies.
Content Optimisation & Operational Delivery:
- Support ongoing content optimisation initiatives using analytics, behavioural insight, customer feedback, and experimentation outcomes.
- Collaborate with SEO specialists and Content Strategists to ensure content aligns with search intent, SEO best practices, and content performance objectives.
- Contribute to content audits, content reviews, and continuous improvement initiatives across operational workstreams.
- Support CMS-driven content operations, publishing workflows, and ongoing web platform enhancements.
- Ensure consistency in tone of voice, terminology, and content standards across multiple digital touchpoints and content types.
- Help identify opportunities to improve content structures, customer understanding, and operational efficiencies within the DX team.
Customer Experience & Cross-Functional Collaboration:
- Work collaboratively with UX, UI, CX Research, SEO, Analytics, Product, Development, and Content Strategy teams throughout the design and delivery lifecycle.
- Participate in workshops, collaborative working sessions, design critiques, and stakeholder reviews.
- Present and articulate content rationale and UX writing recommendations clearly and confidently to both internal teams and client stakeholders.
- Balance customer needs, business objectives, brand requirements, legal considerations, and technical constraints when developing content solutions.
- Contribute positively to team culture, ways of working, and the ongoing evolution of UX writing best practices across the programme.
What we want from you:
- Proven experience in UX Writing, Content Design, Digital Content, or related disciplines within complex digital environments.
- Strong ability to translate complex information into clear, concise, intuitive, and customer-friendly digital content.
- Excellent writing, editing, proofreading, and communication skills with strong attention to detail.
- Strong understanding of UX principles, digital customer journeys, usability, accessibility, and content-first thinking.
- Experience writing for web platforms, transactional journeys, product experiences, and operational digital environments.
- Experience collaborating closely with UX, UI, SEO, Analytics, Product, and Development teams within multidisciplinary delivery environments.
- Strong understanding of tone of voice development, content consistency, and brand-aligned communication.
- Experience contributing to optimisation, experimentation, or continuous improvement initiatives using insight and performance data.
- Familiarity with CMS-driven workflows and collaborative design tools such as Figma.
- Ability to adapt writing style appropriately across different audiences, touchpoints, and customer journey stages.
- Strong stakeholder management and presentation skills with the confidence to challenge constructively and advocate for customer-centred improvements.
- Automotive, retail, eCommerce, technology, or other customer experience-led industry experience is advantageous but not essential.
- Understanding of SEO and accessibility best practices is highly beneficial.
- Native-level English proficiency in speaking and writing.
- Strong portfolio showcasing UX writing, content design, or digital content experience across web platforms is essential.
What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
UX Writer in London employer: VML/WPPEnterprise Solutions
WPP Enterprise Solutions is an exceptional employer that prioritises your career development while fostering a culture of empathy, innovation, and courage. As a UX Writer in our dynamic Web Operations team, you will collaborate with diverse experts to shape impactful digital experiences for high-profile clients, all while enjoying a comprehensive benefits package and opportunities for personal growth in a supportive environment. Join us in making a difference and be part of a company that values your unique contributions and encourages creative bravery.
Contact Details:
VML/WPPEnterprise Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land UX Writer in London
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at VML/WPPEnterprise Solutions for a UX Writer, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like VML/WPPEnterprise Solutions before they go live!
We think you need these skills to ace UX Writer in London
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like UX Writer at VML/WPPEnterprise Solutions, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work VML/WPPEnterprise Solutions does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to VML/WPPEnterprise Solutions. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at VML/WPPEnterprise Solutions.
How to prepare for a job interview at VML/WPPEnterprise Solutions
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with VML/WPPEnterprise Solutions, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. VML/WPPEnterprise Solutions might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at VML/WPPEnterprise Solutions!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what VML/WPPEnterprise Solutions is looking for.
