At a Glance
- Tasks: Execute and support personalisation initiatives to enhance customer experiences.
- Company: Join WPP Enterprise Solutions, a leader in business transformation and marketing modernisation.
- Benefits: Enjoy competitive salary, bonuses, training opportunities, and discounts with retailers.
- Other info: Collaborative culture focused on empathy, innovation, and courage.
- Why this job: Make a real impact by driving measurable business value through innovative personalisation strategies.
- Qualifications: Strong technical skills and experience with personalisation technologies required.
The predicted salary is between 50000 - 65000 £ per year.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
We are looking for an organized and detail-oriented Personalisation Manager to execute and support our client's personalisation initiatives. This role focuses on the precise implementation of defined customer experience strategies, ensuring personalisation campaigns are configured correctly, deployed effectively, and deliver reliable insights. You will execute within and contribute to our established personalisation framework, working closely with the Personalisation Lead. Your primary focus will be on the flawless execution of initiatives to drive measurable business value through a data-driven approach.
What you’ll be doing:
- Execution & Operations: Execute day-to-day operations and tactical tasks for the global personalisation roadmap. Support the Personalisation Lead in identifying and executing high-impact personalisation opportunities. Contribute to managing project timelines, dependencies, and resources for personalisation initiatives, ensuring on-schedule delivery. Assist in tracking the Return on Investment (ROI) of personalisation efforts. Prepare performance reports on personalisation outcomes and insights for stakeholders. Collaborate with client stakeholders, ensuring clear communication on planning, execution, and results.
- Personalisation Implementation: Apply Personalisation-Led Growth (PLG) principles in daily execution. Contribute to the continuous refinement of the PLG framework and best practices. Collaborate with cross-functional teams to design, configure, execute, and analyze personalisation initiatives. Support the operational infrastructure for continuous personalisation delivery. Translate data insights from personalisation initiatives into clear findings for the Personalisation Lead.
- Technical Delivery & Platform Execution: Execute the technical configuration and launch of personalisation programs using knowledge of the underlying technology stack. Implement and configure integrated solutions, understanding the capabilities of personalisation platforms, analytics suites, and CDPs.
What we're looking for:
- Technical Skills: Proficiency with Personalisation Technologies: Solid understanding and practical experience with core customer experience technologies, including Personalisation Platforms (e.g., Adobe Target, Optimizely, Braze), Analytics Suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude), Content Management Systems (CMSs) (e.g., Adobe Experience Manager, Sitecore), and Customer Data Platforms (CDPs) (e.g., Segment, Tealium).
- Execution & Project Support: Strong Execution Focus: Proven ability to meticulously configure, launch, and monitor personalisation initiatives, ensuring timely and accurate delivery. Familiarity with project management methodologies (e.g., agile, waterfall) and contributing to resource and dependency tracking.
- Data & Business Understanding: Data-Driven Approach: Strong analytical skills with the ability to interpret personalisation performance data, measure impact, and contribute to recommendations. Understands how personalisation initiatives contribute to business value and ROI.
- Collaboration & Communication: Collaborative Partner: Ability to build effective working relationships with client stakeholders and internal cross-functional teams (product, engineering, marketing, data science) to ensure smooth execution and alignment.
We are looking for an organized, accountable, and results-driven individual who can execute personalisation initiatives efficiently and effectively, contributing to measurable business impact.
What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
Personalisation Manager in London employer: VML/WPPEnterprise Solutions
WPP Enterprise Solutions is an exceptional employer that prioritises your career development while offering a vibrant work culture rooted in empathy, innovation, and courage. With a comprehensive benefits package, including a discretionary bonus scheme and family-friendly policies, employees are empowered to thrive both personally and professionally. Join a team of over 12,000 experts dedicated to delivering transformative growth solutions for some of the world's most exciting brands, all while fostering a collaborative environment that values creativity and bold thinking.
Contact Details:
VML/WPPEnterprise Solutions Recruitment Team
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We think this is how you could land Personalisation Manager in London
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We think you need these skills to ace Personalisation Manager in London
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