At a Glance
- Tasks: Create engaging long-form content for a high-profile automotive client across various digital platforms.
- Company: Join WPP Enterprise Solutions, a leader in business transformation and marketing modernisation.
- Benefits: Enjoy a competitive salary, bonuses, training opportunities, and discounts with hundreds of retailers.
- Other info: Collaborative culture focused on innovation, empathy, and personal growth.
- Why this job: Be part of a dynamic team shaping premium digital experiences and storytelling.
- Qualifications: Strong writing skills and experience in digital content creation are essential.
The predicted salary is between 40000 - 50000 £ per year.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts work within a unified global operating unit across 40+ markets.
Creative Copywriter needed to join our team on a permanent basis. We are seeking an experienced Copywriter to join a dedicated Web Operations (Digital Experience - DX) team supporting a high-profile automotive client. This role is ideal for a writer who can combine compelling storytelling, strong editorial craft, and digital experience thinking to create engaging, informative, and conversion-focused content across the client’s web ecosystem.
What you’ll be doing:
- Long Form Content Creation & Editorial Delivery: Write high-quality long-form digital content across a range of web experiences including landing pages, editorial articles, product and service pages, campaign content, guides, feature explainers, and customer support content. Maintain exceptional standards of tone of voice, grammar, clarity, structure, and editorial consistency across all digital touchpoints.
- UX Writing, SEO & Digital Experience Collaboration: Collaborate closely with UX and UI Designers to ensure content is integrated effectively within the wider user experience. Work with SEO specialists and analytics teams to create search-optimised content aligned with keyword strategies, search intent, and performance objectives.
- Web Operations & Content Governance: Support ongoing web operations activity including content updates, enhancements, audits, migrations, and optimisation workstreams. Ensure content adheres to brand guidelines, legal/compliance requirements, accessibility standards, and internal governance processes.
- Stakeholder Collaboration & Strategic Contribution: Collaborate with marketing, brand, product, customer experience, analytics, and client stakeholders to gather requirements and shape content recommendations. Present content rationale and recommendations clearly and confidently to both internal teams and client stakeholders.
What we want from you:
- Strong experience as a Copywriter or Content Writer creating high-quality long-form digital content for web platforms and digital products.
- Exceptional writing, editing, proofreading, and storytelling skills with meticulous attention to detail.
- Proven experience writing engaging, customer-focused content that balances brand storytelling with usability and commercial goals.
- Strong understanding of SEO principles, search intent, content optimisation, and digital content performance best practices.
- Experience working within CMS-driven web environments and content operations workflows.
- Strong understanding of digital user experience principles, accessibility, and writing for responsive web experiences.
- A proactive, organised, and solutions-focused mindset with strong collaboration skills.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Copywriter - Web Ops in London employer: VML/WPPEnterprise Solutions
WPP Enterprise Solutions is an exceptional employer that prioritises your career development while offering a dynamic and collaborative work environment. With a strong focus on innovation and creativity, employees are empowered to make a meaningful impact, supported by a comprehensive benefits package that includes training opportunities, competitive pensions, and family-friendly policies. Located in a vibrant setting, the company fosters a culture of respect and inclusivity, ensuring that every team member feels valued and has the opportunity to grow within a global network of industry leaders.
Contact Details:
VML/WPPEnterprise Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter - Web Ops in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VML/WPPEnterprise Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VML/WPPEnterprise Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VML/WPPEnterprise Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VML/WPPEnterprise Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter - Web Ops in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VML/WPPEnterprise Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VML/WPPEnterprise Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about VML/WPPEnterprise Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VML/WPPEnterprise Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VML/WPPEnterprise Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VML/WPPEnterprise Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
