Copywriter - Flex Team (perm) in London

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.

Creative Copywriter needed to join our team on a permanent basis. We are seeking an exceptional and strategically minded Senior Long-Form Copywriter to join our dynamic, flexible team, embedded directly with a leading automotive client. This hybrid role is ideal for a seasoned wordsmith with a passion for the automotive industry, who excels at crafting compelling, insightful, and comprehensive narratives that educate, engage, and convert.

You will play a pivotal role in shaping the client's brand voice and content strategy, translating complex automotive concepts and technical specifications into accessible, engaging, and benefit-driven copy. Working collaboratively within a cross-functional flex team, you will produce a diverse range of long-form content that supports the entire customer lifecycle, from initial research and discovery through to ownership and loyalty.

What you’ll be doing:

• Lead the development and execution of long-form content for the automotive client, including detailed vehicle feature pages, product guides, blog posts, thought leadership articles, whitepapers, case studies, evergreen content, email nurture sequences, and in-depth website editorial.
• Translate complex automotive technology, engineering specifications, and brand values into clear, compelling, and persuasive language that informs, educates, and drives action.
• Ensure all content aligns with the client’s brand guidelines, tone of voice, and overarching marketing and CX strategies.
• Conduct in-depth research on automotive industry trends, competitor offerings, target audience preferences, and emerging technologies.
• Map content to specific stages of the automotive customer journey, ensuring each piece serves a clear purpose and moves the customer closer to conversion or stronger brand affinity.
• Manage multiple content projects simultaneously, ensuring timely delivery, adherence to budgets, and exceptional quality within a fast-paced, flexible team environment.

What we want from you:

• A demonstrated passion for and deep understanding of the automotive industry, including vehicle technology, consumer trends, and future mobility concepts.
• A strong portfolio showcasing a diverse range of long-form content pieces that demonstrate strategic thinking, compelling storytelling, and measurable results.
• Proven ability to work autonomously, take initiative, and lead content strategy within complex, fast-paced environments.
• Superior research skills with the ability to dive deep into technical subjects and synthesize information into engaging and authoritative content.
• Solid understanding of SEO principles, keyword integration, and digital content best practices.
• Strong verbal and written communication skills, with the ability to clearly articulate content strategy and provide constructive feedback.
• Demonstrated ability to adapt writing style and tone to match specific brand guidelines.
• Meticulous editing, proofreading, and fact-checking skills to ensure accuracy, grammar, and punctuation are flawless.
• A deep understanding of how content contributes to the overall customer experience and influences purchasing decisions and brand loyalty.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.