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- Tasks: Manage and grow key client relationships, focusing on Carlsberg and launching a new hard lemonade brand.
- Company: VML is a creative agency and consultancy, part of WPP, with over 30,000 employees globally.
- Benefits: Enjoy a hybrid work model, fostering creativity and collaboration, with opportunities for personal growth.
- Why this job: Join a dynamic team, lead exciting campaigns, and make a significant impact in the commerce sector.
- Qualifications: Experience in ATL and BTL channels, advertising agency background, and a passion for strategic development.
- Other info: We value diversity and inclusivity, ensuring everyone feels they belong and can progress in their careers.
The predicted salary is between 36000 - 60000 £ per year.
Department: Client & Business Leadership
Location: London, United Kingdom
Last Updated: 5/2/2025
Requisition ID: 9712
Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
We are seeking a highly motivated and experienced Senior Account Manager to join our dynamic Shopper Commerce team. This is an exciting opportunity to play a pivotal role in managing and growing key client relationships, specifically focusing on the Carlsberg (Tuborg) and Seth & Riley's Garage accounts. You will be instrumental in launching a new hard lemonade brand powered by one of the biggest beer brands in the world (Carlsberg), leading 360 campaigns, and driving shopper-focused initiatives. Reporting to the Business Director (BD), working as part of a small team, this role offers a real chance to challenge yourself, grow within an exciting account, and contribute significantly to the success of our commerce team.
Role Requirements:
- Experience across ATL and BTL channels including TV, OOH, Social, Shopper marketing activations and experiential.
- Experience working on shoots.
- Background working within an advertising agency.
- Leading projects and client relationships.
- Pro-active and passionate.
- Resourceful.
- Outgoing and inquisitive.
- Passion for strategic and creative development.
- Managing expectations internally and externally.
- Familiarity with the FMCG category, particularly beverage brands, is a plus.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Account Manager (Carlsberg) employer: VML South Africa
Contact Detail:
VML South Africa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Manager (Carlsberg)
✨Tip Number 1
Familiarise yourself with Carlsberg's brand values and recent campaigns. Understanding their marketing strategies will help you demonstrate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with current or former employees of VML, especially those in the Shopper Commerce team. They can provide insights into the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 3
Prepare to discuss specific examples of your past work in ATL and BTL channels. Highlighting successful projects you've led will showcase your ability to manage client relationships effectively.
✨Tip Number 4
Stay updated on trends within the FMCG sector, particularly in beverages. Being knowledgeable about market shifts and consumer behaviour will position you as a well-informed candidate who can contribute strategically.
We think you need these skills to ace Senior Account Manager (Carlsberg)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Account Manager position. Tailor your application to highlight relevant experience in managing client relationships and leading campaigns.
Craft a Compelling CV: Your CV should clearly showcase your experience across ATL and BTL channels, particularly in shopper marketing and advertising. Use specific examples of past projects and client relationships to demonstrate your capabilities.
Write a Strong Cover Letter: In your cover letter, express your passion for strategic and creative development. Mention your familiarity with the FMCG category and how your skills align with the needs of the Carlsberg account. Make it personal and engaging to stand out.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at VML South Africa
✨Showcase Your Experience
Make sure to highlight your experience across ATL and BTL channels, especially in areas like TV, OOH, and social media. Be prepared to discuss specific campaigns you've worked on and how they contributed to client success.
✨Demonstrate Your Passion
Express your enthusiasm for strategic and creative development. Share examples of how your passion has driven successful projects in the past, particularly in the FMCG sector or with beverage brands.
✨Prepare for Client Relationship Questions
Expect questions about managing client relationships and leading projects. Think of scenarios where you successfully navigated challenges or exceeded client expectations, and be ready to share those stories.
✨Emphasise Team Collaboration
Since the role involves working closely with a small team, be sure to discuss your collaborative skills. Provide examples of how you've fostered creativity and connection within teams to achieve common goals.
