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- Tasks: Assist in managing customer communications and executing marketing campaigns.
- Company: VML is a global leader in creativity, technology, and consultancy with over 30,000 employees.
- Benefits: Gain hands-on experience, work in a dynamic environment, and enjoy a culture of diversity.
- Why this job: Perfect for those passionate about marketing and customer experience, with opportunities to learn and grow.
- Qualifications: 1+ years in marketing or email campaigns; strong communication and analytical skills required.
- Other info: Work from the London office 2 days a week; knowledge of CRM tools preferred.
The predicted salary is between 28800 - 43200 £ per year.
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
This job is a fantastic opportunity for someone with a passion for customers and an interest in marketing and loyalty to get hands-on experience in a Customer Relationship Management (CRM) role and develop their skills. This position will be based on-site with one of our biggest clients.
What’s the role?
We are looking for a proactive and detail-oriented Junior CRM Marketing Executive. In this role, you will assist the CRM Specialist in project managing customer communications, executing email and push notification marketing campaigns, and analysing customer data to improve retention and loyalty. Working closely with the wider marketing team, you’ll play a key role in delivering personalised, data-driven campaigns that drive customer satisfaction and business growth.
Accountabilities
- Assist in briefing, creating, and executing CRM campaigns across email, push notification, and other digital channels to the client's rewards member base.
- Segment and manage customer target audience for personalised marketing.
- Work with Brand and Comms to ensure messaging aligns with brand guidelines.
- Work with key stakeholders within the wider marketing team to fulfil cross-promotions with internal & external partners.
- Monitor performance against targets and work with our external agency to identify opportunities to continually improve the performance of loyalty content.
- Work with the Loyalty Operations Implementer to ensure good communication of programme mechanics and campaign details to Retailers / Dealers and Customer Service Centre.
- Stay updated on CRM best practices and emerging trends.
What we need from You
- 1+ years of experience in marketing or email campaign management experience (internships included).
- Essential to have excellent spoken and written English communication skills and attention to detail.
- Reading CRM copy and ensuring it is perfect is a big part of the role.
- Essential to have creative skills, to be able to translate customer insight into captivating concepts and communications.
- Strong analytical skills with the ability to interpret data.
- Able to liaise with multiple 3rd party agencies and internal stakeholders.
- Passionate about customer experience and able to overcome barriers to deliver a better experience.
- Eagerness to learn and grow within a fast-paced marketing environment.
- Knowledge of CRM tools and email marketing platforms preferable.
- Must be able to work from the London office 2 days a week.
Junior CRM Marketing Executive employer: VML South Africa
Contact Detail:
VML South Africa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior CRM Marketing Executive
✨Tip Number 1
Familiarise yourself with CRM tools and email marketing platforms. Since the role requires knowledge of these systems, having hands-on experience or even completing online courses can give you a significant edge.
✨Tip Number 2
Stay updated on the latest trends in customer relationship management and digital marketing. Follow industry blogs, attend webinars, and engage with professionals on LinkedIn to demonstrate your passion and commitment to the field.
✨Tip Number 3
Network with current employees at VML or similar companies. Reach out for informational interviews to gain insights into the company culture and expectations, which can help you tailor your approach during the interview process.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive marketing decisions in past roles or internships. Being able to articulate your analytical skills will be crucial in showcasing your fit for this position.
We think you need these skills to ace Junior CRM Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and CRM. Emphasise any internships or projects where you managed email campaigns or customer communications, as this is crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer experience and marketing. Mention specific skills like attention to detail and creativity, and how they align with the responsibilities of the Junior CRM Marketing Executive position.
Showcase Analytical Skills: In your application, provide examples of how you've used data to inform marketing decisions. Highlight any experience with CRM tools or email marketing platforms, as this will demonstrate your readiness for the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter. Ensure there are no spelling or grammatical errors, as attention to detail is essential for this position. A polished application reflects your professionalism.
How to prepare for a job interview at VML South Africa
✨Show Your Passion for CRM
Make sure to express your enthusiasm for Customer Relationship Management. Talk about any relevant experiences, whether from internships or projects, that demonstrate your interest in customer loyalty and marketing.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to inform decisions in past roles. Be ready to share examples of how you analysed customer data to improve campaign performance or customer satisfaction.
✨Highlight Communication Skills
Since the role requires excellent spoken and written English, practice articulating your thoughts clearly. Bring examples of your written work, such as emails or marketing copy, to showcase your attention to detail.
✨Familiarise Yourself with CRM Tools
Research common CRM tools and email marketing platforms before the interview. Being knowledgeable about these tools will show your eagerness to learn and adapt quickly in a fast-paced environment.
