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- Tasks: Join our team as an Account Manager to analyse campaign performance and provide actionable insights.
- Company: VML is a global creative agency merging creativity, technology, and consultancy for innovative solutions.
- Benefits: Enjoy a collaborative culture, potential for remote work, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values diverse perspectives and drives impactful campaigns.
- Qualifications: 2-3 years in data and CRM, with experience in loyalty programmes preferred.
- Other info: This is a fixed-term contract with potential extension; ideal for those eager to learn and grow.
The predicted salary is between 28800 - 48000 £ per year.
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
We’re seeking a highly collaborative and enthusiastic Account Manager/Senior Account Manager with experience working with a data & CRM focused client to join our team for a fixed-term contract (initially 6 months but likely to extend to at least 1 year). You will deliver comprehensive post-campaign analysis and actionable insights, ensuring a deep dive into campaign performance, going beyond surface-level metrics to uncover the "why" behind the results and inform future campaign strategy.
- Comprehensive Performance Reporting: Detailed reports outlining campaign performance across all channels, including key metrics, ROI, and attribution analysis.
- Business Case Development: Support in developing business cases, identifying the correct data that should be used to develop robust and accurate cases.
- Actionable Insights: Identification of key drivers of success and areas for improvement, providing concrete recommendations for future campaigns.
- Data-Driven Optimization: Leveraging data to optimize campaign strategies, targeting, and messaging for improved performance and ROI.
- Strategic Recommendations: Development of a strategic roadmap for future campaigns based on data-driven insights, ensuring continuous improvement and growth.
Work as an additional team member and must be happy to work on developing briefs for the CRM programme, briefs into the data team for extracts or analysis and working with strategists to develop the insights and analysis required to further the programme.
SKILLS REQUIRED
- Must have a can-do attitude and be willing to work across diverse requirements.
- Ideally have some CRM skills and understanding of optimization of CRM programmes.
- Understanding of martech and loyalty programmes is ideal.
- Must be able to liaise with analysts and brief them in a meaningful and supportive manner.
- Must be able to translate analysis into insight.
LEVEL OF EXPERIENCE NEEDED
2 – 3 years experience in a data and CRM environment, ideally worked with loyalty programmes previously.
Account Manager- Data (FTC) employer: VML South Africa
Contact Detail:
VML South Africa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager- Data (FTC)
✨Tip Number 1
Familiarise yourself with the latest trends in data analytics and CRM strategies. Understanding how these elements work together will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in data-driven marketing and CRM. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive campaign success in your previous roles. Being able to articulate your contributions will set you apart from other candidates.
✨Tip Number 4
Showcase your collaborative skills by highlighting experiences where you've worked effectively within a team. This role requires strong teamwork, so demonstrating your ability to contribute positively will be key.
We think you need these skills to ace Account Manager- Data (FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data and CRM environments. Emphasise any work you've done with loyalty programmes and your ability to derive actionable insights from data.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific examples of how your skills align with the responsibilities outlined in the job description, particularly in performance reporting and strategic recommendations.
Showcase Your Collaborative Skills: Since the role requires working closely with various teams, include examples in your application that demonstrate your collaborative approach and ability to communicate effectively with analysts and strategists.
Highlight Your Problem-Solving Abilities: Discuss instances where you've identified key drivers of success or areas for improvement in past campaigns. This will show your capability in providing concrete recommendations and optimising strategies based on data.
How to prepare for a job interview at VML South Africa
✨Show Your Data Savvy
Make sure to highlight your experience with data analysis and CRM systems. Be prepared to discuss specific examples of how you've used data to drive campaign performance and provide actionable insights.
✨Demonstrate Collaboration Skills
Since the role requires working closely with various teams, share examples of successful collaborations in your previous roles. Emphasise your ability to communicate effectively with analysts and strategists.
✨Prepare for Performance Reporting Questions
Expect questions about how you approach performance reporting. Be ready to explain your process for creating detailed reports and how you derive insights from campaign metrics.
✨Understand the Company’s Culture
Familiarise yourself with VML's values and culture. Show that you appreciate their focus on innovation and diversity by discussing how you can contribute to a collaborative and inclusive environment.
