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- Tasks: Lead creative campaigns for Ford, ensuring timely delivery and local activation.
- Company: VML is a dynamic agency merging creativity with technology, fostering innovation across 64 markets.
- Benefits: Enjoy a hybrid work model, collaboration opportunities, and a culture that values diversity and inclusion.
- Why this job: Join a pivotal role in a high-impact client-agency relationship, shaping award-winning campaigns.
- Qualifications: Experience in campaign delivery, strong project management, and excellent client relationship skills required.
- Other info: Must work in Essex and London twice a week; flexible arrangements can be discussed.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
The Role
Our Ford client has undergone transformative shift in its marketing activities, transitioning from predominantly ATL brand (and award winning) approaches, to a dynamic, performance-led strategy directly aimed at boosting sales figures.
This role presents a unique chance to engage in one of the most integrated client-agency relationships in the UK, offering an immersive experience with the client’s business.
WPP Team Ford – spans across media, data, CX and insights. You’ll play a pivotal role in enabling performance by delivering creative campaigns.
If your expertise lies in campaign delivery and delivering client business growth, this role presents a unique career defining and potentially award-winning opportunity for IPA Effectiveness.
- The Account Director is responsible for the delivery of all creative campaigns for Ford of Britain and Ford of Ireland.
- This includes working with the integrated Media teams to ensure that all assets are delivered on time.
- Responsible for the localisation of central activity to deliver against local media plans.
- Responsible for the delivery of all local campaigns across multiple channels (Digital, OOH, TV, Radio etc).
- You will work in partnership with CRM Specialist and Performance Manager to ensure all Performance activity is supported by their areas.
- You will work alongside the Business Director and Creative Director to ensure all ideas are activated and delivered.
- You will work with the Ford central teams to ensure local activity is supported and local activity is compliant with legal and governance rules.
- You will work with multiple WPP agencies to aid in orchestrating the delivery of core campaigns across Commercial Vehicles (Including Hogarth and other WPP hubs)
Key Tasks
- Review of all central campaigns and providing recommendations on local activation.
- Identification of local requirements and developing these.
- Managing any partner relationships to ensure the delivery of assets to these campaigns.
- Interfacing with the Ford team to agree activity objectives, priorities, and timelines.
- Management of timelines and working with Production Hubs to ensure smooth delivery of activity.
- Understanding of media plans and working closely with the media teams to ensure smooth delivery of these campaigns.
Requirements
- Proven experience in campaign delivery and a desire to lean into the Performance Marketing mindset.
- A strong understanding of marketing agency capabilities.
- Strong project management skills to ensure campaigns are delivered on time.
- Excellent client delivery skills to imbed a seamless client-agency relationship.
- Excellent team building skills
- MUST be able to work in Essex (Dunton) twice a week and in central London twice a week.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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Account Director employer: VML South Africa
Contact Detail:
VML South Africa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director
✨Tip Number 1
Familiarise yourself with Ford's recent marketing strategies and campaigns. Understanding their shift towards performance-led marketing will help you demonstrate your alignment with their goals during the interview.
✨Tip Number 2
Network with current or former employees of VML or similar agencies. They can provide insights into the company culture and expectations, which can be invaluable when preparing for your interview.
✨Tip Number 3
Brush up on your project management skills, as this role requires strong organisational abilities. Consider using project management tools or methodologies to showcase your capability in managing timelines and deliverables.
✨Tip Number 4
Prepare examples of successful campaigns you've delivered in the past, particularly those that involved collaboration across multiple teams. This will highlight your ability to work effectively in a client-agency relationship.
We think you need these skills to ace Account Director
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Account Director position. Highlight key responsibilities and requirements, such as campaign delivery and project management skills, to tailor your application accordingly.
Tailor Your CV: Ensure your CV reflects relevant experience in campaign delivery and client management. Use specific examples that demonstrate your ability to work with integrated teams and deliver successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that connects your background to the role. Mention your understanding of performance marketing and how your skills can contribute to the success of Ford's campaigns. Be sure to express your enthusiasm for the opportunity.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects attention to detail, which is crucial for the Account Director role.
How to prepare for a job interview at VML South Africa
✨Showcase Your Campaign Delivery Experience
Make sure to highlight your previous experience in campaign delivery during the interview. Be prepared to discuss specific campaigns you've worked on, the challenges you faced, and how you overcame them. This will demonstrate your capability to handle the responsibilities of the Account Director role.
✨Understand the Client's Business
Research Ford's recent marketing strategies and campaigns. Understanding their shift towards performance-led strategies will allow you to speak knowledgeably about how you can contribute to their goals. This shows your genuine interest in the client and the role.
✨Emphasise Project Management Skills
Since strong project management skills are crucial for this position, be ready to provide examples of how you've successfully managed timelines and coordinated with multiple teams in past roles. This will reassure the interviewers of your ability to deliver campaigns on time.
✨Demonstrate Team Building Abilities
The role requires excellent team building skills, so share experiences where you've fostered collaboration within a team. Discuss how you’ve built relationships with clients and colleagues alike, as this is key to maintaining a seamless client-agency relationship.
