At a Glance
- Tasks: Lead strategic client relationships and drive loyalty programme innovations.
- Company: Join WPP, a global leader in media intelligence and strategic counsel.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and a focus on team development.
- Why this job: Shape customer experiences and make a real impact on brand loyalty.
- Qualifications: 8+ years in strategy consulting with expertise in loyalty and customer experience.
The predicted salary is between 80000 - 100000 £ per year.
A strategic leader focused on transforming customer relationships with deep expertise in Loyalty strategy, building high‑performing teams, and driving significant business growth.
Responsibilities
- Serve as the primary strategic client lead for key accounts, owning executive relationships, understanding their long‑term vision, and proactively identifying opportunities for value creation; act as a trusted advisor to C‑suite executives.
- Drive business development efforts, including identifying new opportunities, leading proposal development, and securing new engagements and account growth within the portfolio.
- Lead the overall design and delivery of large‑scale, complex strategy engagements, ensuring successful outcomes, client satisfaction, and adherence to budget and timelines.
- Provide senior strategic oversight and quality assurance for all deliverables, ensuring insights are actionable, recommendations are robust, and presentations are executive‑ready; shape innovative loyalty program design, customer retention initiatives, personalization frameworks, and value proposition enhancement.
- Drive the integration of CX, CRM, and data‑analytics capabilities into comprehensive customer strategies.
- Lead, manage, and mentor multi‑disciplinary delivery teams, fostering a culture of excellence, collaboration, and continuous improvement; oversee professional development and performance management of consultants at all levels.
- Actively contribute to recruiting, training, and retaining top‑tier consulting talent.
- Develop and evolve proprietary offerings and methodologies in Loyalty, CX, and CRM, positioning the firm as a market leader and contributing to firm‑wide intellectual capital through white papers, industry speaking, and brand reputation enhancement.
Qualifications
- Relevant bachelor’s degree (advanced degree preferred but not required).
- 8+ years of progressive strategy or management consulting experience from a top‑tier consulting firm or Big 4 environment.
- Deep, proven expertise as a Senior Subject Matter Expert in Loyalty strategy, including program design, technology integration, customer retention, and personalization at scale.
- Extensive experience leading large‑scale CX and CRM transformation initiatives, with comprehensive understanding of platforms such as Salesforce, Adobe Experience Cloud, and Braze.
- Track record of successfully leading multiple complex engagements, managing client expectations, and consistently exceeding delivery objectives.
- Proven ability to lead, develop, and mentor high‑performing consulting teams, fostering individual growth and collective success.
- Exceptional client relationship management skills, with a history of building and sustaining trusted advisor relationships with C‑suite and executive‑level clients.
- Strong business development acumen, with a track record of identifying new opportunities, scoping projects, and contributing to significant revenue growth.
- Outstanding executive‑level communication (written, verbal, presentation) and negotiation skills, capable of influencing critical decisions.
- Advanced proficiency in strategic frameworks, analytical tools, and executive presentation platforms.
- Willingness and flexibility to undertake significant domestic and international travel to meet client and project demands.
About WPP
WPP is a trusted growth partner for leading brands, delivering media intelligence, data solutions, creativity, and strategic counsel across a global network of specialists.
Equal Opportunity Employer
WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress in their careers.
Strategy Consulting Director - Loyalty employer: VML MAP
WPP is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where collaboration and innovation thrive. As a Strategy Consulting Director in Loyalty, you will have the opportunity to lead high-performing teams and engage with C-suite executives, all while contributing to transformative projects that drive significant business growth. With a commitment to diversity and inclusion, WPP fosters an environment where every employee can excel and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Strategy Consulting Director - Loyalty
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at WPP. A personal introduction can make all the difference when you're aiming for that Strategy Consulting Director role.
✨Tip Number 2
Prepare for the interview by diving deep into loyalty strategies and customer experience trends. Be ready to discuss how you've driven business growth in past roles, as this will show you’re the perfect fit for leading complex strategy engagements.
✨Tip Number 3
Showcase your leadership skills! Be prepared to share examples of how you've mentored teams and fostered collaboration. WPP values a culture of excellence, so demonstrating your ability to lead high-performing teams will set you apart.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining the team at WPP.
We think you need these skills to ace Strategy Consulting Director - Loyalty
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Strategy Consulting Director role. Highlight your experience in loyalty strategy and client relationship management, as these are key aspects of the job. We want to see how your background aligns with our needs!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive business growth and lead teams. Use metrics where possible to quantify your success. This helps us understand the impact you've made in previous positions.
Be Authentic:Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional qualifications. Share your passion for loyalty strategies and how you envision contributing to our team.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This ensures your application is seen by the right people and allows us to process it efficiently. We can’t wait to hear from you!
How to prepare for a job interview at VML MAP
✨Know Your Stuff
Make sure you have a solid understanding of loyalty strategies and customer relationship management. Brush up on the latest trends and technologies in CX and CRM, especially platforms like Salesforce and Adobe Experience Cloud. This will help you speak confidently about how you can drive value for the company.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading teams and managing complex projects. Think about times when you mentored others or drove significant business growth. Be ready to discuss how you foster collaboration and excellence within your teams.
✨Build Rapport with the Interviewers
Since you'll be dealing with C-suite executives, practice building rapport quickly. Use active listening and engage with their questions thoughtfully. Show them that you can be a trusted advisor by demonstrating your understanding of their long-term vision and how you can contribute to it.
✨Prepare for Business Development Questions
Expect questions around identifying new opportunities and driving revenue growth. Have specific examples ready where you've successfully scoped projects or contributed to business development efforts. This will show that you not only understand strategy but can also execute it effectively.
