At a Glance
- Tasks: Lead strategic client relationships and drive loyalty programme innovations.
- Company: Join WPP, a global leader in media intelligence and strategic counsel.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and a focus on team development.
- Why this job: Shape customer experiences and make a real impact on brand loyalty.
- Qualifications: 8+ years in strategy consulting with expertise in loyalty and customer experience.
The predicted salary is between 80000 - 100000 £ per year.
A strategic leader focused on transforming customer relationships with deep expertise in Loyalty strategy, building high‑performing teams, and driving significant business growth.
Responsibilities
- Serve as the primary strategic client lead for key accounts, owning executive relationships, understanding their long‑term vision, and proactively identifying opportunities for value creation; act as a trusted advisor to C‑suite executives.
- Drive business development efforts, including identifying new opportunities, leading proposal development, and securing new engagements and account growth within the portfolio.
- Lead the overall design and delivery of large‑scale, complex strategy engagements, ensuring successful outcomes, client satisfaction, and adherence to budget and timelines.
- Provide senior strategic oversight and quality assurance for all deliverables, ensuring insights are actionable, recommendations are robust, and presentations are executive‑ready; shape innovative loyalty program design, customer retention initiatives, personalization frameworks, and value proposition enhancement.
- Drive the integration of CX, CRM, and data‑analytics capabilities into comprehensive customer strategies.
- Lead, manage, and mentor multi‑disciplinary delivery teams, fostering a culture of excellence, collaboration, and continuous improvement; oversee professional development and performance management of consultants at all levels.
- Actively contribute to recruiting, training, and retaining top‑tier consulting talent.
- Develop and evolve proprietary offerings and methodologies in Loyalty, CX, and CRM, positioning the firm as a market leader and contributing to firm‑wide intellectual capital through white papers, industry speaking, and brand reputation enhancement.
Qualifications
- Relevant bachelor’s degree (advanced degree preferred but not required).
- 8+ years of progressive strategy or management consulting experience from a top‑tier consulting firm or Big 4 environment.
- Deep, proven expertise as a Senior Subject Matter Expert in Loyalty strategy, including program design, technology integration, customer retention, and personalization at scale.
- Extensive experience leading large‑scale CX and CRM transformation initiatives, with comprehensive understanding of platforms such as Salesforce, Adobe Experience Cloud, and Braze.
- Track record of successfully leading multiple complex engagements, managing client expectations, and consistently exceeding delivery objectives.
- Proven ability to lead, develop, and mentor high‑performing consulting teams, fostering individual growth and collective success.
- Exceptional client relationship management skills, with a history of building and sustaining trusted advisor relationships with C‑suite and executive‑level clients.
- Strong business development acumen, with a track record of identifying new opportunities, scoping projects, and contributing to significant revenue growth.
- Outstanding executive‑level communication (written, verbal, presentation) and negotiation skills, capable of influencing critical decisions.
- Advanced proficiency in strategic frameworks, analytical tools, and executive presentation platforms.
- Willingness and flexibility to undertake significant domestic and international travel to meet client and project demands.
About WPP
WPP is a trusted growth partner for leading brands, delivering media intelligence, data solutions, creativity, and strategic counsel across a global network of specialists.
Equal Opportunity Employer
WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress in their careers.
Strategy Consulting Director - Loyalty in London employer: VML MAP
WPP is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where collaboration and innovation thrive. As a Strategy Consulting Director in Loyalty, you will have the opportunity to lead high-performing teams and engage with C-suite executives, all while contributing to transformative projects that drive significant business growth. With a commitment to diversity and inclusion, WPP fosters an environment where every employee can excel and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Strategy Consulting Director - Loyalty in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Ace the Informational Interview
Set up informal chats with professionals in strategy consulting. This is your chance to learn about their experiences and get insider tips. Plus, it shows your genuine interest in the field, which can make a lasting impression when opportunities arise.
✨Showcase Your Expertise
Create content that highlights your knowledge in loyalty strategies and customer experience. Whether it’s a blog post, a LinkedIn article, or even a video, sharing your insights can position you as a thought leader and attract attention from recruiters looking for someone with your expertise.
✨Apply Directly Through Our Website
When you find a role that excites you, apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Strategy Consulting Director - Loyalty in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Strategy Consulting Director role. Highlight your experience in loyalty strategy and client relationship management, as these are key aspects of the job. We want to see how your background aligns with our needs!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to drive business growth and lead teams. Use metrics where possible to quantify your success. This helps us understand the impact you've made in previous roles.
Be Authentic:Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional qualifications. Share your passion for loyalty strategies and how you envision contributing to our team.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This ensures your application is seen by the right people and allows us to process it efficiently. We can’t wait to hear from you!
How to prepare for a job interview at VML MAP
✨Know Your Stuff
Make sure you have a solid understanding of loyalty strategies and customer relationship management. Brush up on the latest trends and technologies in CX and CRM, especially platforms like Salesforce and Adobe Experience Cloud. This will help you speak confidently about how you can drive value for the company.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading teams and managing complex projects. Think about times when you've mentored others or driven significant business growth. Be ready to discuss how you foster collaboration and excellence within your teams.
✨Build Rapport with the Interviewers
Since you'll be dealing with C-suite executives, practice your executive-level communication skills. Engage with your interviewers by asking insightful questions about their vision and challenges. This shows you're not just interested in the role but also in building a relationship.
✨Demonstrate Business Development Acumen
Be prepared to discuss your track record in identifying new opportunities and contributing to revenue growth. Share specific examples of successful proposals you've led or innovative loyalty programmes you've designed. This will illustrate your ability to drive business development efforts effectively.
