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- Tasks: Create captivating copy for global brands and engage audiences through innovative communications.
- Company: Join WPP, a leader in marketing and advertising with a vibrant culture.
- Benefits: Enjoy a dynamic work environment, competitive salary, and opportunities for growth.
- Why this job: Be part of a creative team that shapes brand narratives and drives customer engagement.
- Qualifications: 3+ years of copywriting experience and excellent communication skills required.
- Other info: Collaborate with diverse talents in London or Copenhagen for exciting projects.
The predicted salary is between 35000 - 45000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We have the work; you have the chops. Together, nothing can stop us. Create scroll-stopping, neck-turning, convention-defying copy for some of the biggest and most iconic global brands. Come wrangle words for us. Dream up ideas with us as part of our amazing Experience Design team, based in vibrant London or beautiful Copenhagen, and a central part of the CRM, marketing automation and personalization powerhouse that is VML MAP.
What will your day look like? We’re looking for someone who’s eager to learn, with proven creative writing skills (and fluent/professional proficiency in English), to be our full-time, in-house Copywriter. As our new Copywriter, you will write communications and help develop engaging activations for global clients, based on a clear understanding of their TOVs, business objectives and audiences. Your primary job will be to create compelling copy for CRM, loyalty and other comms channels.
You will:
- Write original copy in American or British English for emails, push notifications, and paid media;
- Revise copy based on internal and client feedback;
- Flawlessly proofread new business and pitch decks;
- Study insights or reports to give your copy a strong conceptual foundation;
- Lean on brand playbooks and tone of voice guides;
- Leverage new, emerging technologies to be the most creative, most efficient writer you can be;
- Play an active role in projects, from initial idea generation to execution and approval.
Who are you going to work with? As a member of the Experience Design team, you will work closely with talented designers, copywriters, motion designers and creative leads, as well as experience strategists, data scientists, tech developers and project managers. Our offices are centrally located in London and Copenhagen, and we’ll expect not only great work from you, but also that you contribute to the fun, friendly, collaborative and innovative atmosphere that echoes through our office space. We come from diverse backgrounds and have unique skill sets, so you’ll get plenty of opportunities to apply your expertise, and to grow.
What do you bring to the table? You thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. Your positive, conscientious, and solution-oriented mindset enables you to digest complex information and translate strategy and insights into persuasive copy and exciting ideas. You value diligent editing, ensuring all deliveries are flawless and effective.
Required skills and qualifications:
- 3+ years of copywriting experience from an advertising or in-house agency
- Excellent communication skills and fluent/professional proficiency in English
- A relevant background in journalism, English, communications, advertising, or similar
- Ability to work independently or as part of a team to meet deadlines
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalisation at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world’s most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Copywriter employer: Vml Map
Contact Detail:
Vml Map Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your portfolio! Make sure to have a killer collection of your best copywriting work ready to share. Tailor it to the type of brands you want to work with, and don’t forget to include any standout projects that highlight your creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their tone of voice and recent campaigns. This will help you demonstrate how you can contribute to their goals and make a lasting impression.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team. Don’t hesitate – hit that apply button and let’s get started!
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Show Off Your Creativity: As a Copywriter, your creativity is your superpower! Make sure your application reflects your unique voice and style. Use engaging language and showcase your ability to write compelling copy that grabs attention.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to match the job description. Highlight your relevant experience and skills that align with what we’re looking for at WPP.
Proofread Like a Pro: Attention to detail is key in copywriting. Before hitting 'send', proofread your application thoroughly. Typos or grammatical errors can give the wrong impression, so make sure everything is polished and professional.
Apply Through Our Website: We want to hear from you! Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and get back to you quickly.
How to prepare for a job interview at Vml Map
✨Know Your Brands
Before the interview, dive deep into the brands WPP works with. Understand their tone of voice, recent campaigns, and what makes them tick. This will not only show your enthusiasm but also help you tailor your responses to align with their values.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best copywriting work. Include examples that demonstrate your ability to create engaging content across different channels like emails, social media, and ads. Be ready to discuss your creative process and how you approach writing for various audiences.
✨Practice Collaborative Scenarios
Since you'll be working closely with designers and strategists, think of examples where you've successfully collaborated in the past. Be prepared to discuss how you handle feedback and adapt your writing based on team input or client needs.
✨Stay Current with Trends
Familiarise yourself with the latest trends in copywriting and marketing. Being able to discuss emerging technologies and how they can enhance copywriting will impress your interviewers and show that you're proactive about your craft.