At a Glance
- Tasks: Lead exciting F1 activations and manage global events for a major F1 team partner.
- Company: Join VML, a dynamic agency blending creativity, technology, and sports innovation.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and connection.
- Why this job: Be at the forefront of sports sponsorships and make a real impact in the F1 world.
- Qualifications: Experience in event delivery, strong communication skills, and a passion for F1.
The predicted salary is between 63000 - 77000 £ per year.
Who We Are
At VML, we are a beacon of innovation and growth in an ever‑evolving world.
Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.
We deliver end‑to‑end solutions that result in revolutionary work.
At VML Live, we inspire growth for ambitious brands through sport, experiential and entertainment.
For more than 25 years, we’ve made it our mission to engage audiences across the world’s biggest sports, major competitions and bespoke experiences.
We work solely for brands and are rights‑holder agnostic, ensuring our priority remains driving the best results and ROI through our clients’ partnerships in sport and entertainment.
We are a close‑knit, collaborative team with a unique and vibrant culture.
Clients value our creativity, innovative thinking and strategic, insight‑based approach to every challenge.
Headquartered in London with offices in other key locations globally, we are proud to be part of the VML global network and WPP.
Role
We are looking for an F1 Senior Partnership Manager to deliver an exciting role with a major F1 team partner.
The role will see you working as part of a dynamic agency team managing and delivering global events, partnership rights and assets for our client.
We are looking for someone who will hit the ground running and create an immediate impact within our agency and across our client account.
The F1 Senior Partnership Manager will play a lead role in supporting the planning and delivery of all activations, working closely with both the F1 team and our client’s central and regional teams.
Ideally, you should be familiar with and passionate about sports sponsorships and F1, along with demonstrating a solid understanding of brand awareness and executing events, particularly guest hospitality programmes, to a high level.
Responsibilities
- Take a lead role supporting the planning, organisation and delivery of our client’s F1 activations across the 24 race F1 season, plus F1 Testing
- Show senior leadership throughout the account team and deliver to the highest standards on behalf of the agency and our client at events
- Support the Account Director in leading and motivating the team to deliver successful client hospitality programmes and race activations
- Act as a key member of the account management team, having the confidence to guide the client with a positive, solutions‑driven focus when required.
You will need to think on your feet, manage at speed and have a natural ability to switch directions when required
- Work across multiple projects with efficiency and flexibility
- Lead hospitality ticketing for Formula One Paddock Club & management of all requests via a central inbox
- Collation and distribution of all hospitality tickets throughout the season
- Act as a main point of contact for F1‑related queries from clients, regional teams & customers
- Oversee the production and distribution of all F1‑related collateral, including branded stationery and event materials where required
- Take the lead with client and colleague race travel logistics including booking hotels, flights, and transfers when required
- Event support, including sourcing venues and local suppliers for Grand Prix activations and customer events where required
- Oversee and support with race schedules, Executive itineraries, guest lists, client reports and transfer schedules
- Oversee and support the team in producing insightful post‑activation reports
- Prepare and reconcile activation project budgets, managing every aspect from client quotation and billing to supplier invoices and payments
- Lead and oversee the Guest Management System and distribution of all race communications
- Support Account Manager & Executives, when required, to manage the delivery of F1 assets across the year including bookings, invoicing, and shipping logistics
- Work closely with the Clients to quickly achieve ‘trusted adviser’ status
- Develop and maintain a strong relationship with the F1 team
- Onsite support at F1 races where required
- What We’re Looking For
- Excellent verbal and written communication skills in English with impeccable attention to detail
- F1 background / extensive understanding of the sport
- Professional experience and proven track record in full event delivery for major hospitality programmes in sport
- Strong budgeting/finance skills within a major events background
- Ability to work independently while delivering high‑quality work on deadline
- Team player with a positive attitude and ability to lead and inspire a team
- International mindset with the ability to operate in global regions simultaneously
- Excellent organisation skills; confident in managing multiple work streams across various projects
- Enthusiasm, energy and an innovative approach to the role
- Confidence and professionalism to engage with clients at a senior level
- Line management experience
- The desire to immerse yourself in our agency environment and to contribute to the wider agency culture
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection.
That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, Linked In, and X.
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F1 Senior Partnerships Manager employer: VML LIVE
At VML, we pride ourselves on being an exceptional employer, offering a vibrant and collaborative work culture that thrives on creativity and innovation. Our London headquarters provides a dynamic environment where employees can engage in meaningful projects, particularly in the exciting realm of sports partnerships, while benefiting from extensive growth opportunities and a commitment to diversity and inclusion. With a hybrid working model and a focus on employee well-being, VML is dedicated to fostering a sense of belonging and empowering our team members to excel in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land F1 Senior Partnerships Manager
✨Show Your Creative Side
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We think you need these skills to ace F1 Senior Partnerships Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VML LIVE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VML LIVE:Show us that you’ve done your homework! In your application, briefly mention what you admire about VML LIVE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VML LIVE
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.