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- Tasks: Lead engagement strategies to create impactful experiences for clients in the healthcare sector.
- Company: VML HEALTH is a global healthcare agency focused on connecting experiences across the healthcare ecosystem.
- Benefits: Enjoy hybrid work options, a collaborative culture, and opportunities for professional growth.
- Why this job: Join a team that values innovation and human empathy, making a real difference in healthcare.
- Qualifications: 7-13 years of strategic planning experience, with strong analytical and communication skills required.
- Other info: Work from either London or Manchester, collaborating with diverse teams to drive client success.
The predicted salary is between 48000 - 84000 £ per year.
About Us: VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour allows us to create seamless experiences. We power connections beyond science into human behaviour, believing that science can change the world and that changing the world starts with a single person behaving differently.
Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. The GST brings together four key disciplines: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.
About the Position:
As Senior Engagement Strategist, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. You will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy and innovation in customer engagement practices.
Your Day-to-Day Impact:
- Develop a deep understanding of our clients’ customers’ wants, needs, and behaviours across the full customer journey.
- Oversee the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities.
- Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises.
Your Role with Clients:
- Oversee strategic development on at least one major client and/or multiple clients.
- Engage with and help manage senior client relationships as a key strategic and business partner.
- Provide key support and partnership in leading key strategy deliverables.
Your Role in Team Growth:
- Provide guidance and support to Junior and Mid Engagement strategists in strategy development.
- Recognize how to motivate junior strategists and challenge the team to uncover innovative tools and ideas.
- Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines.
Who You Are and What You Bring:
- 7-13 years of experience in overall research and strategic planning.
- Critical and analytical thinker, innovator and visionary that inspires creativity.
- Excellent collaboration skills across various business functions.
- Able to develop strong client relationships based on deep immersion in the client’s business.
- Minimum of a bachelor’s degree and a multidisciplinary background.
Senior Digital Strategist (Health) employer: VML HEALTH
Contact Detail:
VML HEALTH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Strategist (Health)
✨Tip Number 1
Familiarise yourself with the latest trends in digital engagement strategies, particularly within the healthcare sector. Understanding how technology intersects with human behaviour will help you speak confidently about innovative solutions during interviews.
✨Tip Number 2
Network with professionals in the healthcare marketing space, especially those who have experience in engagement strategy. Attend industry events or webinars to connect with potential colleagues and learn from their insights.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully developed and implemented engagement strategies. Highlight your analytical skills and how you've used data to drive impactful decisions in previous roles.
✨Tip Number 4
Showcase your leadership abilities by discussing how you've mentored junior strategists or led teams in past projects. Emphasising your collaborative approach will resonate well with the team-oriented culture at VML Health.
We think you need these skills to ace Senior Digital Strategist (Health)
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Senior Digital Strategist position. Tailor your application to highlight how your skills and experiences align with the specific needs of VML Health.
Craft a Compelling Cover Letter: Your cover letter should not only introduce yourself but also demonstrate your passion for healthcare and digital strategy. Use specific examples from your past experiences that showcase your ability to lead engagement strategies and drive impactful results.
Highlight Relevant Experience: In your CV, focus on your 7-13 years of experience in research and strategic planning, particularly in HCP and DTC marketing. Be sure to include any relevant projects where you developed communication plans or led engagement strategies, as these will resonate with the hiring team.
Showcase Your Analytical Skills: Given the emphasis on analytical frameworks in the job description, make sure to highlight your critical thinking and analytical skills. Provide examples of how you've used data to inform strategy and drive business results in previous roles.
How to prepare for a job interview at VML HEALTH
✨Understand the Company Culture
Before your interview, take some time to research VML Health's culture and values. Understanding their approach to healthcare and how they connect with clients will help you align your answers with their expectations.
✨Showcase Your Analytical Skills
As a Senior Engagement Strategist, you'll need to demonstrate your ability to analyse data and translate it into actionable strategies. Be prepared to discuss specific examples of how you've used analytical frameworks in past roles.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical client challenges or develop engagement strategies on the spot. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Highlight Your Leadership Experience
Since this role involves guiding junior strategists and managing client relationships, be ready to share examples of how you've led teams or projects in the past. Emphasise your collaborative skills and ability to inspire others.
