At a Glance
- Tasks: Lead client relationships and drive innovative marketing strategies in the medical communications field.
- Company: Join VML Health, a dynamic agency focused on impactful healthcare communication.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on mentorship and team development.
- Why this job: Make a real difference in healthcare while developing your leadership skills.
- Qualifications: 6+ years in the industry with a scientific degree and marketing expertise.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Account Director for Medical Communication Services
Company: VML Health
The Account Director manages account ownership, focusing on client satisfaction, business development, profitability, and staff performance. The Account Director is responsible for all areas of client delivery and the overall health of the relationship; therefore, they must ensure that clients receive the highest level of individual attention and that projects are delivered on time, within budget, and on brief so that all of the client's strategic brand objectives are met. Leading all aspects of the team's work, the Account Director plans critical strategic communications, ensuring contextual appropriateness, exceptional creative work, innovation, and industry quality across all campaigns.
The Account Director also seeks new organic business opportunities with existing clients, building relationships across the client organization and with key industry partners. Finally, the AD is responsible for guiding and inspiring the team in their professional and personal development, including a mentoring approach with more Junior team members.
Responsibilities
- Responsible for the development of long-term account success and growth.
- Works with Strategy and planning to transform knowledge of client business objectives, internal and competitive opportunities, and customer insights into actionable marketing communications strategies and tactics.
- Leads and manages the team
- Buil ds and maintains senior-level client relationships.
- Provides team with direction and input to meet business and project goals.
- Mining new business opportunities.
- Responsible for the development of direct reports.
- Maintains leading-edge knowledge of client’s businesses and industries.
- Recognizes and seizes opportunities to contribute to the agency's new business.
- Regularly informs Group Director Client Engagement on the status of the business, including escalation as needed.
- Able to present, sell, and (if needed) defend/restate the agency proposals (client expectation request and what we have done is correct).
- Takes responsibility for co-developing the project brief: does not take a brief at face value but checks that it is aligned with the client's objectives, regulations, standards, and approval history.
- Is a team leader: manages and grows the account manager and account executive (skills, motivation), delegates the tasks appropriately, and assigns priorities.
- Has a good relationship with all departments in the agency and involves different disciplines at the right time.
- Works for the Agency: ensures agency profitability on the assigned business by considering the financial viability of projects and the overall business (includes the ability to communicate the use of resources to clients and internal financial reporting).
- Understands how to work with client suppliers and maintain agency supremacy.
Education and Experience
- Scientific Degree completed with Marketing/Economics specialization.
- 6+ years' experience in the industry.
- Proven experience in a leadership role.
Skills
- Fluent in English.
- Proficiency in MS Office Tools, especially Excel and PowerPoint. Knowledge of CRM tools is considered a plus.
- Familiarity with e-commerce and online advertising.
- Ability to create creative briefs, deliver clear and persuasive briefs to creative teams, and remain an active collaborator throughout the creative development process.
- Understanding paid search campaigns, key online campaigns, and emerging media.
- Excellent presentation skills and presentation development.
- Excellent organizational skills.
- Very comfortable working in an integrated agency environment
Additional
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Advertising
- Industries: Advertising Services
Note: This description excludes boilerplate and extraneous content not essential to the role.
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Account Director in London employer: VML HEALTH
VML Health is an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. With a strong focus on employee growth, we offer numerous opportunities for professional development and advancement within the healthcare sector. Our commitment to meaningful work ensures that every team member contributes to impactful projects that shape the future of healthcare.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VML HEALTH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VML HEALTH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VML HEALTH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VML HEALTH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VML HEALTH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VML HEALTH:Show us that you’ve done your homework! In your application, briefly mention what you admire about VML HEALTH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VML HEALTH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VML HEALTH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VML HEALTH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.