UX Writer / Content Designer

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We are seeking a talented UX Writer / Content Designer to join our dynamic, cross-functional product creative team. You will collaborate closely with experts in CX, UX, UI, Research, and Service Design. This is an exciting role where you will script and shape the customer experience in response to both customer and business needs. We are looking for someone who thrives on solving challenges and enhancing the customer journey through compelling content. Automotive experience is a significant advantage. You will define and implement content strategy, guide tone of voice for our clients, and leverage research to test copy, contributing to a positive UX writing culture. At heart, you are a brilliant storyteller, editor, and design thinker who can quickly identify an audience and create impactful content. You will play a vital role in defining our internal content strategy, influencing user experience, and evolving the tone and content for our diverse client portfolio.

What You’ll Be Doing

• UX Writing & Content Design for E-commerce Platform Enhancement: Contribute to UX writing and content design for client websites. Collaborate seamlessly with UX, UI, and Product teams on platform improvements using collaborative design tools (e.g., Figma) and Agile workflows. Ensure design alignment of copy within digital products through close partnership with design and product teams. Proactively identify and execute value-add strategic projects aligned with platform objectives. Contribute to content optimization efforts to enhance user experience and site performance.
• Web Copywriting for Launches & Campaigns: Develop compelling, customer-centric website copy for new vehicle launches and significant vehicle updates. Integrate key considerations such as customer experience, SEO best practices, accessibility standards, established tone of voice, and the holistic customer journey. Collaborate closely with external agency partners (e.g., Activation, Creative Director, CRM teams) on marketing-led launch projects. Partner with UI teams to ensure copy seamlessly integrates with visual elements via collaborative design tools (e.g., Figma). Produce engaging and creative copy for client Customer Service Department campaigns and initiatives. Develop copy tailored for multiple channels, including website content, CRM communications (e.g., email marketing), and social media platforms. Ensure all creative copy aligns with the client's brand voice and marketing objectives for customer service initiatives.

What We Want From You

• Proven experience in UX writing/content design for complex projects or large-scale businesses.
• Ability to translate complex information into clear, concise, and user-friendly copy.
• Strong understanding of e-commerce principles and user journeys.
• Demonstrated experience in marketing copywriting.
• Excellent writing and editing skills, with the ability to write both short and long-form copy, as well as scripting for conversational user interfaces.
• Experience creating copy options for research and interpreting results.
• Adaptable tone for different clients and customers, with the ability to work independently or seek help when needed.
• Working knowledge of design processes and general UX principles.
• Strong communication and organizational skills, with the ability to present to all levels within an organization.
• Confidence to challenge peers and stakeholders, and champion improvements.
• Native-level English proficiency in speaking and writing.
• Proven copywriting skills across creative marketing campaigns.
• Experience writing for diverse digital channels (website, email, social media).
• Ability to adapt writing style for different campaign objectives and target audiences.
• Understanding of customer service messaging and brand loyalty.

If You Know Some Of This, Even Better

• Understanding of SEO and accessibility best practices.
• Passion for a broad range of copy disciplines.
• Experience in e-commerce, B2B, or B2C.
• Bachelor's degree in English, Communications, Journalism, Marketing, or equivalent work experience.

What We Can Offer You

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day: Connect Meaningfully, Inspire Creatively, Include Purposefully, Approach Positively. Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.