Senior Social Media Strategist

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

Senior Social Media Strategist required for a 9-month Fixed Term Contract to join our Global Social Commerce Team.

The opportunity: In this role, you will be responsible for developing and executing comprehensive social media strategies that unify paid and organic efforts to drive measurable results for our clients. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences.

What you’ll be doing:

• Strategic Leadership: Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results.
• Paid & Organic Integration: Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
• Content Strategy & Development: Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies.
• Platform Expertise: Maintain a deep understanding of social media platforms, best practices, and emerging trends.
• Client Management: Build and maintain strong relationships with clients, acting as a trusted advisor.
• Brief Response & Execution: Digest, interpret, and respond to briefs in a fast-paced environment.
• Performance Analysis & Reporting: Track and analyze social media performance, providing regular reports and insights.
• Project Leadership: Lead social media projects from inception to completion.
• Presentation & Communication: Confidently present strategic thinking and creative solutions to clients.
• Innovation & Thought Leadership: Stay abreast of the latest social media trends and technologies.
• Collaboration: Work closely with internal teams to ensure integration with overall marketing efforts.

What we want from you:

• Talented, enthusiastic, focused, and professional.
• Strong attention to detail with an understanding of design fundamentals.
• Positive and outgoing creative thinker.
• Adaptable and thrives in a fast-paced environment.
• Passionate about inspiring outstanding online shopper experiences.
• Customer-first mindset with the maturity and initiative to keep clients happy.
• Excellent presentation and communication skills.
• Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business.
• Proven experience in digesting, interpreting, and responding to briefs.
• Hands-on experience in a social strategist role.
• Highly consultative with a deep understanding of social media platforms.
• Experience working with global brands and leading projects.
• Experience in the consumer packaged goods (CPG) or related industry is highly desirable.

If you know some of this, even better:

• Experience with social listening tools and analytics platforms.
• Experience with social media advertising platforms.
• Experience with influencer marketing and content creation.
• Strong understanding of SEO principles and best practices.
• Experience with A/B testing and optimization.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.

What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.