At a Glance
- Tasks: Create and execute social media strategies that drive sales and engagement for top brands.
- Company: Join VML, a leading creative agency known for innovative work with global brands.
- Benefits: Enjoy competitive pay, career development, and a vibrant workplace culture.
- Other info: Collaborative environment with opportunities for growth and creativity.
- Why this job: Be at the forefront of social commerce and shape how brands connect with consumers.
- Qualifications: Experience in social commerce and a passion for platforms like TikTok are essential.
The predicted salary is between 50000 - 65000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. Senior Social Commerce Strategist required for a 9‑month Fixed Term Contract to join our Global Social Commerce Team.
The Opportunity
In this role, you will be responsible for developing and executing comprehensive social media strategies that unify paid and organic efforts to drive measurable results for our clients. It is about crafting strategies that help clients optimise their social channels to sell. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform‑specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences.
What You’ll Be Doing
- Social Commerce Strategy & Leadership: Develop and implement end‑to‑end social commerce strategies aligned to client growth objectives – spanning TikTok Shop, affiliate ecosystems, paid social, and D2C integration. Define clear KPIs across GMV, CVR, AOV, and contribution to total revenue.
- Platform & TikTok Shop Expertise: Lead strategic thinking across TikTok Shop (and similar platforms), including seller/vendor models, affiliate strategy, live shopping, creator partnerships, and promotional mechanics.
- Channel Audits & Opportunity Identification: Audit client social and commerce ecosystems to identify growth opportunities – including gaps in product tagging, content formats, creator strategy, conversion journeys, and platform utilisation.
- Conversion‑Focused Content Strategy: Define content strategies built for commerce – ensuring content is optimised for discovery, engagement, and conversion (e.g. UGC, creator‑led content, live selling, product‑led storytelling).
- Paid, Organic & Affiliate Integration: Develop integrated approaches across paid social, organic content, and affiliate/creator ecosystems to maximise performance and scale efficiently.
- Performance Analysis & Optimisation: Track and analyse performance across social commerce channels, identifying actionable insights to improve conversion, reduce CPA, and scale revenue. Translate data into clear recommendations.
- Client Leadership & Advisory: Act as a trusted advisor to clients, educating and guiding them on social commerce best practices, platform evolution, and growth opportunities.
- Performance Analysis & Reporting: Track and analyse social media performance, providing regular reports and insights to clients and internal stakeholders.
- Innovation & Thought Leadership: Stay ahead of platform developments (particularly TikTok Shop and emerging commerce features), proactively identifying new opportunities for clients to test and scale.
- Presentation & Communication: Confidently present strategic thinking and creative solutions to clients, including senior‑level executives.
- Collaboration: Work closely with internal teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
What We Want From You
- Proven experience in a social commerce or performance‑led social role, either agency or brand side, with a strong focus on driving revenue outcomes.
- Hands‑on experience with TikTok Shop, including an understanding of seller/vendor models, affiliate programmes, creator collaboration, and live commerce.
- Strong ability to audit social and commerce ecosystems, identifying gaps and opportunities across content, product integration, and conversion journeys.
- Deep understanding of commerce‑first content, including UGC, creator content, and formats that drive conversion rather than just engagement.
- Experience integrating paid, organic, and affiliate strategies to deliver full‑funnel performance.
- Commercial mindset with a strong understanding of KPIs such as GMV, ROAS, CVR, AOV, and CAC.
- Confident working with and advising senior stakeholders, with strong presentation and communication skills.
- Ability to translate data and performance into clear, actionable insights and strategic recommendations.
- Highly collaborative, working effectively across creative, media, and analytics teams.
- Experience working with global brands, ideally within CPG or similar fast‑paced consumer sectors.
- Passionate about the evolution of social commerce and the role of platforms like TikTok in reshaping how consumers discover and purchase products.
- Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business (subject specific is not essential).
If You Know Some Of This, Even Better
- Experience with social listening tools and analytics platforms (e.g., Sprinklr, Brandwatch, NetBase Quid, Google Analytics, Adobe Analytics).
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager).
- Experience with influencer marketing and content creation.
- Strong understanding of SEO principles and best practices.
- Experience with A/B testing and optimisation.
- Excellent written and verbal communication skills.
- Strong organisational and time‑management skills.
- Ability to work independently and as part of a team.
What We Can Offer You
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our Personality and Behaviours
- Connect Meaningfully
- Inspire Creatively
- Include Purposefully
- Approach Positively
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Social Commerce Strategist employer: VML Enterprise Solutions
WPP Enterprise Solutions is an exceptional employer that prioritises your career development while empowering you to make a meaningful impact in the dynamic field of e-commerce. With a culture rooted in empathy, innovation, and courage, you'll thrive alongside talented professionals as you lead transformative projects for renowned global brands. Located in a collaborative environment, we offer unique opportunities for growth and the chance to work with cutting-edge technology and industry leaders.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Commerce Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work, especially if it relates to social commerce. This gives you a chance to demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their social commerce strategies and think about how you can contribute. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at VML.
We think you need these skills to ace Senior Social Commerce Strategist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Social Commerce Strategist role. Highlight your experience with social commerce, especially on platforms like TikTok Shop, and how it aligns with our goals at VML.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven revenue outcomes in previous roles. Use metrics to demonstrate your impact, as we love seeing numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We value creativity and individuality, so don’t be afraid to express your passion for social commerce and how you can contribute to our innovative team.
Apply Through Our Website:For the best chance of success, make sure to submit your application directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at VML Enterprise Solutions
✨Know Your Social Commerce Inside Out
Before the interview, dive deep into social commerce trends, especially around TikTok Shop. Familiarise yourself with seller/vendor models and how they integrate with affiliate strategies. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Craft Your Success Stories
Prepare specific examples of how you've driven revenue outcomes in previous roles. Highlight your experience with content strategies that focus on conversion, and be ready to discuss how you've audited social ecosystems to identify growth opportunities. Real-life success stories resonate well with interviewers.
✨Understand the KPIs
Brush up on key performance indicators like GMV, CVR, and AOV. Be prepared to discuss how you've used these metrics to inform your strategies in past roles. Showing that you can translate data into actionable insights will set you apart from other candidates.
✨Engage with the Team Spirit
VML values collaboration, so be ready to talk about how you've worked with cross-functional teams in the past. Share examples of how you've integrated paid, organic, and affiliate strategies to achieve full-funnel performance. This will showcase your ability to work effectively within a team environment.
