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- Tasks: Design content foundations for a massive digital ecosystem of 200+ sites.
- Company: VML, a creative agency and technology powerhouse with a global presence.
- Benefits: Career development, diverse culture, and the chance to work with exciting brands.
- Why this job: Shape the future of content with innovative principles and cutting-edge technology.
- Qualifications: Strong background in content architecture and experience with CMS platforms.
- Other info: Join a collaborative team that values creativity, inclusion, and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
The opportunity:
We are looking for a freelance Content Engineer (or Content Architect) to design the content foundations for a large-scale digital ecosystem of 200+ sites. This role will focus on defining the principles, models, and specifications that make content structured, semantic, composable, and ready to support personalization and emerging AI capabilities.
What you\’ll be doing:
- Define intelligent content principles to guide structure, reuse, governance, and scalability across the ecosystem.
- Design an intelligent content blueprint including:
- Content model (types, relationships, modular structures)
- Domain model (business entities and journeys)
- Metadata and taxonomy model (for search, personalization, semantic enrichment)
- Signals needed for personalization and dynamic delivery
- Translate the blueprint into CMS capability requirements that ensure the right content-related capabilities, features and workflows are in place.
- Produce clear technical documentation to guide CMS selection and implementation teams.
What we want from you:
- Strong background in content architecture and both domain and content modelling at enterprise scale.
- Experience with taxonomy, metadata, and semantic structuring.
- Familiarity with headless and decoupled CMS and experience platforms (AEM, Sitecore, Contentful, Optimizely, Drupal).
- Ability to translate content models into functional and technical CMS requirements.
- Understanding of how structured content supports personalisation, localisation, and AI applications.
- Clear communication skills for documenting models and collaborating with technical and non-technical teams.
Expected outcomes
This is a delivery-focused engagement with three clear deliverables:
- Content principles framework: the foundations that guide structure, reuse, governance, and scalability.
- Content blueprint, including the content model, domain model, metadata/taxonomy, and personalization signals.
- CMS capability specification: a practical requirements document to inform platform selection and configuration.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we\’ll also prioritise your career development and help you grow your skills. We\’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution\’s culture to life through the actions we all take every day:
- Connect Meaningfully
- Inspire Creatively
- Include Purposefully
- Approach Positively
VML is a WPP Agency and an equal opportunity employer. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Senior Content Engineer employer: VML Enterprise Solutions
Contact Detail:
VML Enterprise Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Engineer
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. Tailor your responses to show how you align with their mission and how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Content Engineer
Some tips for your application 🫡
Show Your Passion for Content Engineering: When you're writing your application, let your enthusiasm for content architecture shine through! We want to see how your experience aligns with our vision of intelligent content principles and how you can contribute to our innovative projects.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant skills and experiences. We love seeing how your background in taxonomy, metadata, and CMS platforms fits into the role of a Senior Content Engineer at VML.
Be Clear and Concise: In your written application, clarity is key! Use straightforward language to explain your past projects and achievements. We appreciate well-structured documents that make it easy for us to understand your expertise and how you can help us grow.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at VML Enterprise Solutions
✨Know Your Content Architecture
Make sure you brush up on your knowledge of content architecture and domain modelling. Be ready to discuss how you've applied these principles in past projects, especially at an enterprise scale. This will show that you understand the complexities involved in designing a large-scale digital ecosystem.
✨Familiarise Yourself with CMS Platforms
Since the role involves translating content models into CMS requirements, it’s crucial to be well-versed in headless and decoupled CMS platforms like AEM, Sitecore, or Contentful. Prepare examples of how you've worked with these systems and how they can support personalisation and AI capabilities.
✨Prepare for Technical Documentation Questions
Expect questions about your experience in producing clear technical documentation. Think of specific instances where your documentation has guided teams effectively. Being able to articulate this will demonstrate your ability to communicate complex ideas clearly to both technical and non-technical stakeholders.
✨Showcase Your Collaborative Spirit
VML values connection and collaboration, so be prepared to discuss how you've worked with diverse teams in the past. Share examples that highlight your ability to inspire creativity and include different perspectives in your work, as this aligns with their company culture.
