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For Companies At a Glance
- Tasks: Shape and deliver innovative retail media strategies for top brands.
- Company: Join a dynamic team at VML, a leader in creative and tech solutions.
- Benefits: Enjoy competitive pay, bonuses, training, and discounts with retailers.
- Why this job: Make an impact in the fast-paced world of retail media and e-commerce.
- Qualifications: Experience in retail media and strong communication skills are essential.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 28800 - 48000 ÂŁ per year.
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Retail Media Strategist wanted to join our Retail Media Activtation Team at VML Enterprise Solutions
The opportunity:
As a Retail Media Strategist, you’ll help shape and deliver cutting-edge retail media programs for our clients, guiding them through a rapidly evolving commerce landscape. You\’ll be a trusted advisor, working directly with clients to define strategy, translate objectives into effective retail media plans, and ensure best-in-class activation.
You’ll bridge strategic thinking with practical planning, collaborating across teams to deliver work that is insight-led, effective, and measurable.
What you’ll be doing:
- Act as day-to-day client partner on retail media strategy engagements
- Lead strategic planning across key retail media channels (onsite, offsite, in-store), aligned to client business goals
- Develop strategic frameworks and recommendations for retail media activation and measurement
- Translate client objectives into actionable media plans that balance brand and performance outcomes
- Manage and optimise retail media campaigns in partnership with planning and activation teams
- Build strong relationships with retailer media networks and publisher partners
- Deliver clear, persuasive presentations to clients, explaining strategy, rationale, and expected outcomes
- Monitor industry trends in retail media, shopper marketing, and ecommerce, sharing insights with clients and internal teams
- Champion best practice in measurement, attribution, and incrementality
- Collaborate with internal cross-functional teams (creative, data, analytics) to deliver integrated solutions
What we want from you:
- Solid experience in retail media, commerce media, or digital media planning with retail media exposure
- Strong understanding of the retail media landscape, including retailer networks (e.g., Tesco Media, Nectar360, ASDA Media, Amazon Ads, Walmart Connect)
- Ability to develop clear, insight-led strategies aligned to client KPIs
- Confident in client-facing settings: able to lead discussions, build trust, and manage expectations
- Experience turning business objectives into tactical media plans
- Familiarity with media planning and buying tools, retail media measurement approaches, and retail data partnerships
- Excellent communication and presentation skills
- Organised, detail-oriented, and able to manage multiple projects in parallel
- Collaborative approach, comfortable working with diverse teams
If you know some of this, even better:
- Agency-side experience with CPG/FMCG or retail clients
- Experience across both onsite and offsite retail media
- Understanding of incrementality testing, MMM, or advanced measurement approaches
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution\’s culture to life through the actions we all take every day:
- Connect Meaningfully
- Include Purposefully
Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click \”Submit Application\”, this will send any information you add below to VML. Before you do this, we think it\’s a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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Retail Media Strategist employer: VML Enterprise Solutions
Contact Detail:
VML Enterprise Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Media Strategist
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail media space and let them know you're on the hunt for a Retail Media Strategist role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Get your pitch ready! When you land that interview, be prepared to showcase your understanding of the retail media landscape. Bring examples of how you've successfully developed strategies in the past and how you can apply that knowledge at VML.
✨Tip Number 3
Stay updated on industry trends! Follow key publications and thought leaders in retail media and e-commerce. This will not only help you in interviews but also show potential employers that you're genuinely passionate about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the VML family and ready to contribute to our innovative culture.
We think you need these skills to ace Retail Media Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Retail Media Strategist role. Highlight relevant experience in retail media, digital planning, and any specific tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about retail media and how you can contribute to our team. Be sure to mention any standout projects or achievements that relate to the role.
Showcase Your Communication Skills: As a Retail Media Strategist, you'll need to communicate effectively with clients and teams. Make sure your application reflects your communication style—clear, concise, and engaging. We love a good storyteller!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it’s super easy—just click 'Submit Application' and you're on your way!
How to prepare for a job interview at VML Enterprise Solutions
✨Know Your Retail Media Inside Out
Before the interview, dive deep into the retail media landscape. Familiarise yourself with key players like Tesco Media and Amazon Ads. Being able to discuss recent trends or case studies will show your passion and expertise in the field.
✨Prepare Insight-Led Strategies
Think about how you would translate client objectives into actionable media plans. Prepare a few examples of strategies you've developed in the past that align with business goals. This will demonstrate your ability to think strategically and practically.
✨Practice Your Presentation Skills
Since you'll need to deliver clear and persuasive presentations, practice explaining your ideas out loud. Use a friend or family member as your audience and ask for feedback. This will help you feel more confident and articulate during the actual interview.
✨Showcase Your Collaborative Spirit
VML values collaboration, so be ready to discuss how you've worked with diverse teams in the past. Share specific examples where your teamwork led to successful outcomes, highlighting your ability to connect meaningfully with others.
