Conversion Rate Optimisation Lead (Contract)

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

Conversion Rate Optimisation Lead required to join our Customer Insight & Activation team on a contract basis in London.

The opportunity:

• Optimisation Lead required to join our first-class Commerce organisation and to work alongside a wide range of international clients.
• This is a hands-on role working directly with clients on their CRO and experimental campaigns.

What you’ll be doing:

• Account & Project Lead for Conversion Rate Optimisation (CRO) activity.
• Day to day lead across all CRO/experimentation activity, covering multiple clients.
• Understand the client’s business and challenges in order to identify suitable solutions, with a particular focus on CRO.
• Manage resourcing and timelines, ensuring delivery of key milestones against schedule and budget.
• Commercially minded, able to create and manage budgets and monitor costs and ROI.
• Contribute to forecasting, month-end invoicing and reporting.
• Build strong client relationships.
• Formulate CRO hypotheses and craft this into an engaging story to playback to the client.
• Maintain a CRO backlog for each customer, based on the findings of data analysis and CX research.
• Conduct workshops to gather hypotheses and strategic initiatives from clients to ensure internal alignment.
• Maintain a record of all CRO results, and promote this within the business to drive better decision making internally.
• Analyse CRO test results and present this to the client in a clear and engaging way.
• Support the creation of business cases for clients to support the implementation of successful tests to production.

Technical planning and delivery:

• Formulate detailed requirement documents that outline optimisation hypotheses and proposed design solutions.
• Brief the CRO development team on what is required.
• Support the CRO development teams to plan, prioritise and successfully launch CRO initiatives.
• Work with clients to ensure they conduct UAT (user acceptability testing) as needed.
• Manage ‘go live’ communications with the client and internal support teams.
• Work with client development teams to help transfer winning CRO initiatives to the core website platform.
• Look for efficiencies across the team and breadth of work.

What we want from you:

• Proven track record of managing multiple accounts & projects in a creative environment within digital/eComm.
• Hands-on technical experience with optimisation.
• Ability to write specifications with a high level of attention to detail.
• Ability to think strategically and to prioritise among competing tasks.
• Experience of digital optimisation.
• Experience with tools such as Optimizely, AB Tasty, Adobe Experience.
• Ability to constructively challenge the client/brief.
• Experience of new business – able to hunt down opportunities and create pitch/proposals that answer client needs.
• Good self-motivation, strong sense of initiative and ability to work under pressure and deliver on time.
• Excellent analytical skills.
• Commercially focused.
• Strong communication skills with the ability to communicate with multiple stakeholders.
• Strong written skills – ability to write proposals/presentations.
• Extremely organised, efficient and calm.
• Proactive problem solving, with a natural ability to identify solutions.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.