At a Glance
- Tasks: Lead the development of innovative content strategies for top global brands.
- Company: Join VML, a creative powerhouse under WPP, known for its award-winning work.
- Benefits: Enjoy career growth, competitive pay, and a vibrant workplace culture.
- Other info: Flexible hybrid working model with a focus on creativity and connection.
- Why this job: Shape the future of digital experiences with leading brands and cutting-edge strategies.
- Qualifications: Proven experience in content strategy and collaboration with diverse teams.
The predicted salary is between 63000 - 77000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s.
Lead Content Strategist needed on a contract basis to join our VML Enterprise Solutions’ Experience Team alongside experts in UX, UI, Service Design, CX Research, and CX Consultancy in London.
The opportunity: We have an exciting opportunity for an experienced Lead Content Strategist to join the team. Working as part of VML Enterprise Solutions’ Experience Team, you will play a key role in shaping the future content ecosystem and customer experience across client digital platforms. This role requires a highly strategic content thinker with strong experience across enterprise content strategy, structured content, composable content ecosystems, and scalable content operations.
A key focus of the role will be delivering strategic foundations including Content Strategy, Tone of Voice Guidance, Content Modelling, and Composable-ready Content & Design Principles that support scalable, customer-centred digital experiences across multiple touchpoints and channels.
What you’ll be doing:
- Define and champion a clear enterprise content strategy aligned to customer needs, business objectives, and our client’s wider digital experience vision.
- Lead the development of scalable content frameworks, governance models, workflows, and operational approaches across the digital ecosystem.
- Develop comprehensive Tone of Voice Guidelines that support consistency across brands, products, services, and customer touchpoints.
- Conduct content audits, gap analyses, competitor reviews, and ecosystem assessments to identify strategic opportunities and priorities.
- Collaborate with UX, Service Design, and Product teams to ensure content strategy is fully integrated into wider customer journey and experience design initiatives.
- Support the definition of scalable and future-ready content operations approaches within a composable architecture environment.
- Lead the definition of content models and structured content approaches that support composable CMS and multi-channel delivery ecosystems.
- Help establish composable-ready content and design principles to support flexibility, scalability, reuse, governance, and omnichannel delivery.
- Collaborate with technical and architecture teams to align content structures with platform capabilities and implementation approaches.
- Define reusable content patterns, taxonomy approaches, metadata considerations, and modular content structures.
- Support the alignment of content strategy with design systems, component thinking, and scalable digital experience frameworks.
- Ensure content approaches support accessibility, localisation, SEO, personalisation, and future platform evolution.
- Act as a strategic content lead across multidisciplinary teams including UX, UI, Service Design, Product, SEO, Analytics, Development, and client stakeholders.
- Facilitate workshops, working sessions, and stakeholder alignment activities around content strategy, governance, and customer experience.
- Translate complex business, operational, and technical requirements into actionable content recommendations and frameworks.
- Present strategic thinking, recommendations, and rationale clearly and confidently to both delivery teams and senior stakeholders.
- Help establish content best practices, governance standards, and scalable ways of working across the programme.
What we want from you:
- Significant proven experience in Content Strategy within complex enterprise digital environments.
- Strong experience developing enterprise-level content strategies, governance models, and scalable content ecosystems.
- Proven experience with structured content, content modelling, modular content approaches, and composable CMS ecosystems.
- Strong understanding of composable architecture principles and how content supports omnichannel digital experiences.
- Experience defining Tone of Voice Guidelines, content frameworks, taxonomy approaches, and reusable content structures.
- Strong understanding of how content strategy intersects with UX, Service Design, SEO, accessibility, design systems, and digital product delivery.
- Experience collaborating with multidisciplinary teams including UX, UI, Product, SEO, Development, Architecture, and Operational stakeholders.
- Excellent workshop facilitation, stakeholder management, and presentation skills.
- Ability to navigate complexity and translate strategic thinking into practical, scalable recommendations.
- Strong understanding of customer-centred design principles and digital customer journeys.
- Experience working across enterprise web platforms, digital transformation programmes, or large-scale customer ecosystems.
- Automotive, mobility, retail, or other customer experience-led industry experience is advantageous but not essential.
- Strong portfolio or examples of strategic content work across complex digital ecosystems is essential.
What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
Lead Content Strategist employer: VML Canada (French)
VML is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity meets data-driven strategy. As a Data Planner in a hybrid role, you will enjoy the flexibility of remote work while being part of a vibrant team dedicated to delivering impactful marketing solutions for a prestigious automotive client. With ample opportunities for professional growth and development, VML prioritises employee well-being and innovation, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Content Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VML Canada (French) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VML Canada (French) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VML Canada (French) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VML Canada (French). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Content Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VML Canada (French). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VML Canada (French):Show us that you’ve done your homework! In your application, briefly mention what you admire about VML Canada (French)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VML Canada (French)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VML Canada (French) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VML Canada (French), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
