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For Companies At a Glance
- Tasks: Create and execute communication strategies for product launches and campaigns in sustainable energy.
- Company: Join ABB, a global leader in energy solutions with a focus on innovation.
- Benefits: Gain hands-on experience, mentorship, and opportunities for personal growth.
- Why this job: Make a real impact in the energy sector while developing your marketing skills.
- Qualifications: Bachelor's degree in Communications or related field; 7+ years experience preferred.
- Other info: Collaborative environment with diverse teams and exciting projects.
At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we will give you what you need to make it happen. It won’t always be easy; growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This Position Reports To Business Communications Manager
Your Role And Responsibilities
The Marketing Communicator is responsible for developing and executing comprehensive communication strategies that support product launches, solution campaigns, and organizational initiatives relevant to the Sustainable Energy Agile Unit across global markets. This role ensures consistent, impactful messaging through digital channels, events, and customer engagement, translating strategic objectives into clear narratives that drive brand awareness, adoption, and stakeholder alignment. The MarCom expert will be hosted in the Sustainable Energy Create Awareness team and reporting to the Marketing Communications Smart Power Chapter. This role is contributing to the Electrification Smart Power globally.
You Will Be Mainly Accountable For:
- Developing and implementing integrated communication strategies for Agile Units, ensuring alignment with divisional goals, consistent messaging across all channels, and continuous optimization through performance tracking.
- Designing and executing marketing communication plans for product, application, and tool launches by creating tailored value propositions, managing promotional and digital initiatives, and partnering with cross‑functional teams to drive successful outcomes.
- Leading campaigns for products, tools, and solutions through compelling storytelling, building narratives that emphasize customer success, producing diverse content across multiple platforms, and positioning offerings as innovative answers to client needs.
- Managing communications with customers and Local Sales Organizations by delivering timely product updates, providing enablement resources and toolkits, and fostering trust through transparent, customer‑focused messaging.
- Planning and delivering trade shows and customer events that reinforce strategic objectives, designing impactful experiences, overseeing logistics and promotional activities, and leveraging events to generate leads, collect insights, and strengthen long‑term relationships.
Qualifications For The Role:
- Bachelor’s degree in Communications, Journalism, Public Relations or a related field desirable.
- At least 7 years of experience in a global multinational organization or a large PR/media and events agency in a communications, events lead or related role.
- Proven track record of content management, digital channel management and leading multi‑format events from digital to physical and hybrid with measurable impact (5+ years).
- Business‑driven personality with strong business acumen, resilience, and proactive drive to deliver results.
- Creative problem‑solver with a track record of developing innovative communication strategies and campaigns, skilled at translating strategic vision into actionable communication initiatives that drive measurable business impact.
- Excellent storytelling, editing, and presentation skills, with the ability to adapt tone for diverse audiences.
- Enhanced ability to collaborate effectively across diverse cultures, geographies, and time zones, fostering inclusion and alignment, comfortably using collaboration tools and digital marketing practices.
- Strong project management skills, operating as part of a team organizing, planning, and executing large‑scale projects from vision to implementation while ensuring strategic alignment and execution excellence with measurable outcomes.
Whats in it for you?
We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands‑on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward.
More About Us
ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The division’s portfolio includes industrial circuit breakers, low‑voltage systems, motor‑starting applications, and safety devices such as switches and relays. The Power Protection unit supports the world’s largest data‑center companies with advanced energy‑efficient UPS solutions. The division’s ABB Ability Energy Manager provides a scalable, easy‑to‑use platform that helps organizations save energy and reduce CO₂ emissions.
Call to Action
Guide the future. This is where innovation accelerates, industries are reimagined, and your impact powers the world ahead. Run What Runs the World.
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.
Marketing Communicator employer: VMCS
Contact Detail:
VMCS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communicator
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your skills. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of your past work that highlight your achievements and how you've tackled challenges. This is especially important for a Marketing Communicator role where narrative matters.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the position. And remember, apply through our website for the best chance!
We think you need these skills to ace Marketing Communicator
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Communicator role. Highlight your experience in developing communication strategies and managing events, as these are key aspects of the job.
Showcase Your Storytelling Skills: Since storytelling is a big part of this role, include examples of how you've crafted compelling narratives in your previous work. This will help us see your creative side and how you can engage audiences.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language to convey your ideas, as we appreciate direct communication that gets to the heart of the matter.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at VMCS
✨Know Your Stuff
Before the interview, dive deep into ABB's mission and values, especially around sustainable energy. Familiarise yourself with their recent projects and how they align with your experience in marketing communications. This will show that you're genuinely interested and can contribute to their goals.
✨Craft Your Story
Prepare a compelling narrative about your past experiences, particularly those that highlight your skills in developing communication strategies and leading campaigns. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewer to see your impact.
✨Showcase Your Creativity
Since the role requires innovative communication strategies, come prepared with examples of past campaigns you've led. Bring along any relevant materials or presentations that demonstrate your storytelling abilities and how you’ve engaged diverse audiences effectively.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the team dynamics, upcoming projects, or how success is measured in the role. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.