VMA GROUP and Jack Pascoe are supporting a forward-thinking group of businesses operating in the smart energy and home technology sector. My clients provide innovative digital solutions that help households reduce energy use, lower carbon emissions, and transition to smarter living. To accelerate growth across their product portfolio, they are looking for a Marketing Manager to take ownership of marketing strategy and execution for two core technology brands.
This will be a contract opportunity for 3 months, initially.
The Opportunity:
This role is ideal for a commercially-minded marketer who can balance strategy, creativity, and hands-on delivery. You’ll own the full marketing mix — defining customer segmentation, shaping the value proposition, and delivering multi-channel campaigns that generate real demand and measurable commercial impact.
You’ll work closely with sales, commercial, product, and external agencies to build a strong market presence and support new product growth in a rapidly evolving sector.
What You’ll Lead:
- Build and deliver the annual marketing & comms plan with clear KPIs
- Own segmentation, positioning, and messaging for target customer groups
- Develop high-impact digital campaigns: paid & organic search, paid & organic social, automation, email
- Create compelling content across the customer journey: thought leadership, case studies, blogs, events and more
- Conduct market and competitor insights to sharpen value propositions
- Manage CRM/contact databases and run integrated demand-generation efforts
- Maintain brand consistency and guardianship across visual and written communications
- Manage website and social content, driving engagement and conversion
- Support PR and media engagement to strengthen reputation and category leadership
You’ll be joining a fast-scaling, innovative environment where you can bring creativity and push boundaries while owning delivery from concept to measurement.
What You Bring:
Strong marketing & communications experience in a B2B environment
Expertise in digital marketing tools including CRM and paid media activation
Ability to turn insight into customer-centred campaigns that convert
Excellent written and verbal communication — able to craft clear, engaging content
Comfortable working in a dynamic, growth-oriented setting with multiple stakeholders
Strategic thinker with the drive to execute hands-on work
Experience in energy tech, utilities, housebuilding, or related sustainability sectors
Understanding of carbon reduction, electrification, and smart home technologies
CIM or postgraduate marketing qualification
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Marketing Manager 3 month FTC in Reading employer: VMA Group
Join a dynamic team in central Birmingham as a Public Relations and Content Specialist, where your proactive approach will be valued in shaping communication strategies that resonate with key stakeholders. Our supportive work culture fosters collaboration and creativity, offering you the chance to grow professionally while making a meaningful impact in public services. With hybrid working options and a focus on employee development, this role provides a unique opportunity to enhance your skills in a purpose-driven environment.
