At a Glance
- Tasks: Lead brand development and execute multi-channel marketing campaigns.
- Company: Join a growing telecoms business with a dynamic culture.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and community marketing.
- Why this job: Make a real impact on brand strategy and customer engagement.
- Qualifications: Experience in brand management and integrated marketing campaigns.
The predicted salary is between 56250 - 68750 £ per year.
Brand & Campaigns Marketing Manager
Exclusive opportunity to join a growing telecoms business as Brand & Campaigns Marketing Manager, taking ownership of brand development and integrated campaign delivery across consumer and business markets.
This is a broad, commercially focused role combining brand strategy with hands-on campaign execution.
You will lead multi-channel campaigns, above-the-line activity, organic social and hyper-local marketing, ensuring brand investment drives awareness, engagement and measurable customer growth.
Hybrid working – 3 days in Oxfordshire office, 2 from home
Key Responsibilities
- Lead the development and evolution of the brand, positioning, messaging and creative frameworks.
- Plan and deliver integrated marketing campaigns across consumer and business audiences.
- Manage campaigns across paid, owned and earned channels, ensuring consistent messaging and strong commercial outcomes.
- Develop and deliver hyper-local and community marketing programmes tailored to different geographic markets.
- Lead above-the-line activity across channels including TV, radio, OOH, sponsorship and local media.
- Own organic social media and content strategy, including channel planning and editorial calendars.
- Manage creative, media and production agencies, ensuring high-quality delivery and effective use of budget.
- Work closely with performance, digital, lifecycle and B2B marketing teams to connect brand activity with customer acquisition and engagement.
- Partner with insight and analytics teams to measure brand health, campaign effectiveness, ROI and customer penetration.
- Embed a structured test-and-learn approach across campaigns, creative, media and local marketing activity.
- Support PR, sponsorships, proposition launches and major external communications.
Skills & Experience
- Strong experience in brand management, integrated marketing or marketing communications, ideally within telecoms.
- Proven experience developing and delivering integrated, multi-channel marketing campaigns.
- Strong understanding of brand strategy, creative development and campaign planning.
- Experience managing above-the-line media campaigns and external agency partners.
- Experience of regional, community or hyper-local marketing would be advantageous.
- Strong understanding of organic social media and content strategy.
- Commercially focused, with experience using campaign and customer data to optimise marketing performance.
- Able to combine strategic brand thinking with hands-on campaign delivery in a fast-paced environment.
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV:
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
Brand & Campaigns Marketing Manager in Oxford employer: VMA Group
At VMA Group, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. Our commitment to employee growth is evident through tailored development programmes and opportunities to engage with senior leadership, ensuring that every team member can make a meaningful impact in the UK advanced manufacturing sector. Join us to be part of a dynamic team where your strategic communications expertise will thrive and contribute to shaping the future of our industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Campaigns Marketing Manager in Oxford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VMA Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VMA Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VMA Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VMA Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & Campaigns Marketing Manager in Oxford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VMA Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VMA Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about VMA Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VMA Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VMA Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VMA Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
