At a Glance
- Tasks: Lead the creation of engaging content that drives client engagement and supports growth.
- Company: Join a Top 50 UK law firm with ambitious growth plans.
- Benefits: Enjoy hybrid working, flexibility, and a collaborative environment.
- Other info: Opportunity for career growth and collaboration with senior stakeholders.
- Why this job: Shape impactful narratives and work on exciting campaigns in a dynamic setting.
- Qualifications: Strong writing skills and experience in content strategy are essential.
The predicted salary is between 45000 - 55000 € per year.
Exclusive opportunity to join a Top 50 UK law firm with ambitious growth plans and a sophisticated, integrated approach to marketing and business development. This Content Manager role will lead the firm’s written thought leadership and campaign content strategy, shaping clear, commercially aligned narratives across the business. Working within a growing marcomms function, you will partner closely with BD, digital, PR and senior stakeholders to develop standout content that supports the firm’s positioning, client engagement and wider growth strategy. Hybrid working – flexibility across London, Manchester or Birmingham offices – 2 days in office, 3 from home.
Key Responsibilities
- Own and manage the firmwide editorial calendar and content pipeline
- Develop high quality thought leadership, campaign and brand content across articles, reports, web, email and social channels
- Translate complex legal and commercial insights into engaging, commercially relevant messaging
- Partner with BD and senior stakeholders to shape content priorities aligned to firmwide and sector objectives
- Maintain editorial standards, tone of voice and messaging consistency across all channels
- Support strategic messaging across key themes including ESG, B Corp and recruitment campaigns
- Work closely with digital and PR teams to optimise content performance and engagement
- Use performance insights and stakeholder feedback to refine future content planning
- Develop content processes and best practice guidance across the business
Marketing Content Manager employer: VMA Group
Join a prestigious Top 50 UK law firm that champions innovation and collaboration, offering a dynamic work culture where your contributions directly impact the firm's ambitious growth trajectory. With a commitment to employee development, you will have access to tailored growth opportunities and the flexibility of hybrid working across London, Manchester, or Birmingham, ensuring a healthy work-life balance while engaging in meaningful content creation that shapes the legal landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Content Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best content pieces and campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the firm’s recent projects and their approach to marketing. Tailor your responses to show how your experience aligns with their goals and values.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Marketing Content Manager
Some tips for your application 🫡
Showcase Your Writing Skills:Make sure your application highlights your writing prowess. We want to see how you can transform complex ideas into engaging content, so include samples or links to your previous work that demonstrate this skill.
Tailor Your Application:Don’t just send a generic CV and cover letter! We’re looking for candidates who understand our firm’s values and goals. Take the time to tailor your application to reflect how your experience aligns with our content strategy and growth ambitions.
Highlight Collaboration Experience:Since this role involves working closely with various teams, it’s crucial to showcase your collaborative skills. Share examples of how you’ve partnered with different stakeholders in the past to create standout content that meets business objectives.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at VMA Group
✨Know Your Content Inside Out
Make sure you’re well-versed in the firm’s existing content and campaigns. Familiarise yourself with their tone of voice and key themes, especially around ESG and B Corp. This will help you demonstrate how you can enhance their content strategy during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would approach developing a content calendar and pipeline. Think about how you can align content priorities with the firm's growth strategy and client engagement goals. Bring examples of past successes where your content made a measurable impact.
✨Engage with Stakeholders
Highlight your experience in collaborating with various teams like BD, digital, and PR. Be ready to share specific instances where you’ve partnered with senior stakeholders to shape content that resonates. This shows you understand the importance of teamwork in achieving marketing objectives.
✨Be Data-Driven
Discuss how you use performance insights to refine content strategies. Prepare to talk about tools or methods you’ve used to measure content effectiveness and how you’ve adapted your approach based on feedback. This will show that you’re not just creative but also analytical.
