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- Tasks: Lead exciting multi-channel marketing campaigns that drive real business results.
- Company: Join a dynamic B2B tech company focused on growth and innovation.
- Benefits: Enjoy flexible working, pension contributions, and a variety of additional perks.
- Other info: Perfect for those who thrive in a fast-paced, hybrid work environment.
- Why this job: Make an impact with creative campaigns while collaborating with talented teams.
- Qualifications: Experience with HubSpot and strong stakeholder management skills required.
The predicted salary is between 40000 - 50000 £ per year.
Opportunity to join a growing, commercially driven B2B tech organisation in a hands-on campaign role, owning end-to-end multi-channel marketing campaigns that drive measurable pipeline and revenue impact. This role blends campaign strategy, creative development, and technical execution. Working closely with Sales, Technical teams and wider Marketing, the Marketing Campaign Manager takes full ownership of campaigns – from stakeholder briefing and concept development through to HubSpot execution, optimisation and performance reporting.
Hybrid working – typically 2 days in office, 3 from home. Location – London.
Key Responsibilities:- Plan, build and deliver end-to-end multi-channel B2B marketing campaigns, including ABM and proposition-led activity.
- Create clear campaign briefs and tactical plans that challenge and shape ideas to drive strong commercial outcomes.
- Manage digital activation across email, paid and organic social, events, landing pages, content and nurture workflows.
- Build and manage campaigns, workflows, emails, landing pages and dashboards using HubSpot.
- Work closely with Sales, Technical and Marketing teams to align campaigns with business priorities and customer needs.
- Act as the internal campaign expert, confidently presenting plans, rationale and performance updates to stakeholders.
- Own MQL follow-up, nurturing and routing to maximise quality and pipeline contribution.
- Partner with Sales to ensure campaign leads are understood, followed up and effectively actioned.
- Brief, develop and refine campaign copy and creative assets in collaboration with marketing and content teams.
- Monitor campaign impact and provide insight-driven reporting on performance and ROI.
- Test, learn and optimise campaign creative and channel performance.
- Hands-on experience using HubSpot.
- Strong stakeholder management skills with confidence and presence.
- Creative and energetic approach with the ability to generate campaign ideas and concepts.
- Strong analytical capability with experience using data to optimise campaign performance.
- Solid understanding of acquisition, demand generation and digital marketing tactics.
- Commercially aware mindset with a clear understanding of how marketing drives revenue.
- Experience working across paid, owned and earned digital channels.
- Highly organised with the ability to manage multiple campaigns simultaneously.
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
- Pension contribution.
- Flexible working options.
- Wide range of additional benefits.
Marketing Campaign Manager employer: VMA Group
Contact Detail:
VMA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will give you an edge when discussing your experience during interviews and help you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your skills align with their goals and how you can contribute to their success. Tailor your answers to reflect their values and needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Campaign Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Campaign Manager role. Highlight your experience with multi-channel campaigns and HubSpot, as we want to see how you can drive measurable results.
Showcase Your Creativity: Don’t be shy about sharing your creative ideas! We love candidates who can think outside the box, so include examples of past campaigns you've worked on that demonstrate your innovative approach.
Highlight Stakeholder Management Skills: Since this role involves working closely with various teams, emphasise your stakeholder management experience. Share specific instances where you’ve successfully collaborated with sales or technical teams to achieve campaign goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at VMA Group
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re well-versed in the campaigns you've managed. Be ready to discuss specific examples of how you planned, executed, and optimised multi-channel campaigns, especially using HubSpot. This will show your hands-on experience and understanding of the role.
✨Showcase Your Stakeholder Management Skills
Prepare to talk about your experience working with different teams, like Sales and Technical departments. Think of examples where you successfully aligned campaign strategies with business priorities. This will demonstrate your ability to manage relationships and communicate effectively.
✨Bring Data to the Table
Be ready to discuss how you’ve used data to drive decisions in your previous campaigns. Highlight any analytical tools or methods you’ve employed to measure performance and optimise results. This will showcase your strong analytical capability and commercial awareness.
✨Get Creative with Your Ideas
Think of innovative campaign ideas that could fit the company’s goals. During the interview, don’t hesitate to share these concepts and explain how they could drive measurable pipeline and revenue impact. This will reflect your creative approach and energy, which are key for this role.