Senior TikTok Marketing Specialist (Fashion & Apparel)
Location: London, UK (5days on site)
Role Overview
We are looking for a strategic, trend-obsessed Senior TikTok Marketing Specialist to scale our fashion brand’s presence and drive viral e-commerce revenue. At this level, you will completely own our TikTok ecosystem. Your focus will be turning style trends into commercial success through a mix of organic content, creator partnerships, and TikTok Shop .
The ideal candidate lives and breathes the TikTok fashion community (from #GetReadyWithMe to #OOTD), understands aesthetic storytelling, and has a proven track record of converting views into add-to-carts.
Key Responsibilities
- Fashion-First Strategy: Develop and execute a comprehensive TikTok growth strategy that elevates our brand identity while hitting aggressive monthly revenue targets.
- TikTok Shop & Live: Fully manage our TikTok Shop, including catalogue syncing, flash sales, creator affiliate programs, and planning high-converting Live Shopping events.
- Trend Forecasting: Monitor daily fashion aesthetics, viral audios, styling hacks, and cultural moments to ensure our products are integrated into the conversation in real-time.
- Creator Ecosystem: Recruit, brief, and manage an extensive network of fashion influencers and UGC (User Generated Content) creators to showcase our clothing on diverse body types and styles.
- Reaching our to more affiliates and onboarding them while maintaining healthy and professional and positive relationships
- Listing new products - using AI
Required Skills & Experience
- Experience: 3+ years of dedicated social marketing experience specifically within fashion, streetwear, or direct-to-consumer (DTC) retail .
- E-Commerce Mastery: Proven experience scaling a fashion brand's TikTok Shop, with a deep understanding of fashion inventory cycles, product drops, and conversion optimization.
- Visual Styling & Editing: Exceptional eye for fashion aesthetics, composition, and mobile video editing (CapCut, Premiere Rush) to quickly produce high-quality style guides, lookbooks, and haul videos.
- Relationship Management: Strong negotiation skills for handling talent contracts, clothing gifting campaigns, and brand collaborations.
- Generous employee clothing discount and seasonal clothing allowance
- Performance-based revenue bonus structure
- 25 days annual leave + bank holidays
- Private health insurance and pension scheme
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Senior TikTok Specialist Marketer in London employer: VMA Group
Join a dynamic team in central Birmingham as a Public Relations and Content Specialist, where your proactive approach will be valued in shaping communication strategies that resonate with key stakeholders. Our supportive work culture fosters collaboration and creativity, offering you the chance to grow professionally while making a meaningful impact in public services. With hybrid working options and a focus on employee development, this role provides a unique opportunity to enhance your skills in a purpose-driven environment.
