At a Glance
- Tasks: Shape and deliver innovative marketing strategies for a growing professional services firm.
- Company: Join a reputable firm known for strong client relationships and specialist expertise.
- Benefits: Flexible working arrangements and the chance to influence long-term growth.
- Other info: Opportunity to coach and develop marketing resources while collaborating with leadership.
- Why this job: Make a real impact by developing scalable marketing functions in a dynamic environment.
- Qualifications: Experience in senior B2B marketing roles with a focus on growth and strategy.
The predicted salary is between 60000 - 80000 £ per year.
Fractional Marketing Strategist (Outside IR35)
Opportunity to join a growing specialist professional services firm on a fractional basis, helping to shape and deliver the next phase of commercial growth.
This organisation has built a strong market reputation through long‑standing client relationships, referrals and specialist expertise.
Having achieved significant organic growth, the business is now seeking an experienced senior B2B marketing leader to develop a more structured and scalable marketing function that supports its long‑term ambitions.
Flexible location and working arrangements
Key Responsibilities
- Review and challenge the current marketing approach, positioning and commercial strategy.
- Develop a practical 12–24 month marketing strategy aligned to wider business objectives.
- Refine market positioning, messaging and value proposition across key target sectors.
- Develop effective go‑to‑market strategies for services, products and advisory offerings.
- Review and strengthen the organisation’s website, content, collateral and thought leadership programme.
- Recommend the optimal mix of referrals, partnerships, events, digital marketing and account‑based marketing.
- Implement marketing KPIs, planning processes and reporting frameworks.
- Manage and coordinate external agencies and specialist partners where required.
- Coach and develop existing marketing and business development resources.
- Advise on future commercial capability requirements, including additional marketing and sales resource.
- Support both strategic planning and hands‑on implementation to build a sustainable marketing function.
Skills & Experience
- Previous experience as a Chief Marketing Officer, Marketing Director, Chief Growth Officer or Fractional CMO.
- Strong marketing leadership experience within professional services, consultancy, advisory or knowledge‑based businesses (B2B).
- Track record of supporting growth within founder‑led or scaling organisations.
- Experience developing marketing functions, processes and commercial strategies.
- Strong understanding of thought leadership, reputation‑based marketing and relationship‑driven growth.
- Commercially minded with the ability to operate at both strategic and operational levels.
- Experience partnering closely with founders, business owners or senior leadership teams.
- Pragmatic, hands‑on approach with excellent stakeholder management skills.
- #J-18808-Ljbffr
Marketing Strategist in London employer: VMA Group
At VMA Group, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. Our commitment to employee growth is evident through tailored development programmes and opportunities to engage with senior leadership, ensuring that every team member can make a meaningful impact in the UK advanced manufacturing sector. Join us to be part of a dynamic team where your strategic communications expertise will thrive and contribute to shaping the future of our industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Strategist in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Marketing Strategist in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to VMA Group.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer VMA Group and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Marketing Strategist at VMA Group.
How to prepare for a job interview at VMA Group
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at VMA Group.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for VMA Group. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at VMA Group.
