At a Glance
- Tasks: Lead the creation of engaging content and shape marketing strategies for a top law firm.
- Company: Join a prestigious Top 50 UK law firm with ambitious growth plans.
- Benefits: Enjoy flexible working, performance bonuses, and a comprehensive benefits package.
- Other info: Hybrid working model with opportunities for career growth in a dynamic environment.
- Why this job: Make an impact by crafting thought leadership and driving client engagement.
- Qualifications: 5+ years in content marketing, strong writing skills, and stakeholder management experience.
The predicted salary is between 50000 - 65000 € per year.
Exclusive opportunity to join a Top 50 UK law firm with ambitious growth plans and a sophisticated, integrated approach to marketing and business development. This Content Manager role will lead the firm’s written thought leadership and campaign content strategy, shaping clear, commercially aligned narratives across the business. Working within a growing marcomms function, you will partner closely with BD, digital, PR and senior stakeholders to develop standout content that supports the firm’s positioning, client engagement and wider growth strategy. Hybrid working – flexibility across London, Manchester or Birmingham offices – 2 days in office, 3 from home.
Key Responsibilities
- Own and manage the firmwide editorial calendar and content pipeline
- Develop high quality thought leadership, campaign and brand content across articles, reports, web, email and social channels
- Translate complex legal and commercial insights into engaging, commercially relevant messaging
- Partner with BD and senior stakeholders to shape content priorities aligned to firmwide and sector objectives
- Maintain editorial standards, tone of voice and messaging consistency across all channels
- Support strategic messaging across key themes including ESG, B Corp and recruitment campaigns
- Work closely with digital and PR teams to optimise content performance and engagement
- Use performance insights and stakeholder feedback to refine future content planning
- Develop content processes and best practice guidance across the business
Skills & Experience
- Strong editorial and content marketing experience within professional services, legal or broader B2B environments
- Excellent writing and storytelling capability with the ability to simplify complex subject matter
- Experience developing thought leadership and integrated campaign content
- Strong stakeholder management skills, with confidence engaging senior leaders and subject matter experts
- Experience managing editorial calendars and multiple content workstreams
- Understanding of how content supports wider digital, PR and BD activity
- Journalism or editorial background beneficial
- Typically 5+ years’ relevant content or editorial experience
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
- Performance bonus
- Highly flexible working options
- Wide range of other benefits
Please get in touch ASAP with your current CV. Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
Marketing Content Manager in London employer: VMA Group
Join a prestigious Top 50 UK law firm that champions a dynamic and inclusive work culture, offering exceptional opportunities for professional growth and development. With a hybrid working model across London, Manchester, or Birmingham, you will enjoy the flexibility to balance your career and personal life while contributing to impactful thought leadership and strategic content initiatives. Our comprehensive benefits plan, including performance bonuses and a commitment to employee wellness, makes us an outstanding employer for those seeking meaningful and rewarding careers in the legal sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Content Manager in London
✨Tip Number 1
Network like a pro! Reach out to connections in the legal and marketing sectors. Attend industry events or webinars to meet potential employers and get your name out there. Remember, it’s all about who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content pieces. Whether it's articles, reports, or social media campaigns, having tangible examples of your work can really set you apart from the crowd.
✨Tip Number 3
Tailor your approach! When reaching out to firms, make sure to highlight how your experience aligns with their growth plans and marketing strategies. Personalising your message shows that you’ve done your homework and are genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, applying directly can sometimes give you an edge over other candidates. So, what are you waiting for?
We think you need these skills to ace Marketing Content Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Content Manager. Highlight your editorial experience and any relevant campaigns you've worked on, especially in professional services or legal sectors.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about content marketing and how your skills align with our ambitious growth plans. Don't forget to mention your experience in developing thought leadership content!
Showcase Your Writing Skills:Since this role is all about content, include samples of your best writing. Whether it's articles, reports, or social media posts, we want to see how you can simplify complex topics into engaging narratives.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at VMA Group
✨Know Your Content Inside Out
Make sure you’re well-versed in the firm’s recent publications and campaigns. Familiarise yourself with their tone of voice and key messaging, especially around topics like ESG and B Corp. This will help you demonstrate your understanding of their brand and how you can contribute to their content strategy.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to simplify complex information into engaging narratives. Be ready to discuss how you’ve developed thought leadership pieces or campaign content in the past, and how those experiences can translate to this role.
✨Engage with Stakeholders
Think about how you would approach working with senior leaders and subject matter experts. Prepare to discuss your experience in stakeholder management and how you’ve successfully collaborated with different teams to align content with business objectives.
✨Demonstrate Your Strategic Thinking
Be prepared to talk about how you use performance insights to refine content strategies. Share specific examples of how you’ve adapted content based on feedback or analytics, and how you plan to apply that knowledge to support the firm’s growth strategy.
