At a Glance
- Tasks: Create and manage engaging digital content across social media platforms.
- Company: Join a globally recognised engineering and professional services organisation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with excellent career advancement opportunities.
- Why this job: Make an impact in digital marketing while working with a dynamic global team.
- Qualifications: 3 years' experience in digital marketing and strong content creation skills.
The predicted salary is between 40000 - 50000 £ per year.
Exclusive opportunity to join a globally recognised engineering and professional services organisation as a Digital Marketing Specialist, delivering digital marketing activity across the UK & Ireland.
Working as part of a global social media team, you'll create engaging digital content, support integrated campaigns and help deliver regional marketing priorities across multiple digital channels.
Hybrid working – 3 days per week in Central London, 2 days from home.
Key Responsibilities Create, edit and publish engaging digital content across Linked In, Facebook, Instagram and You Tube.
Plan, schedule and manage social media content calendars aligned to regional marketing priorities.
Support the delivery and optimisation of paid social media campaigns.
Build and update landing pages and website content using CMS platforms.
Apply basic HTML knowledge to support website updates and digital content implementation.
Monitor campaign performance, analyse key metrics and provide recommendations to improve results.
Produce regular reporting on digital marketing activity and campaign performance.
Work closely with internal stakeholders to deliver digital elements of integrated marketing plans.
Ensure all content and digital activity aligns with brand guidelines and governance standards.
Support wider digital marketing initiatives including campaign execution, website updates and content development.
Skills & Experience Approximately 3 years' experience within a digital marketing, social media or digital communications role.
Experience delivering digital marketing campaigns within a B2B organisation or a marketing agency supporting B2B clients.
Hands‑on experience managing both organic and paid social media activity.
Strong copywriting, editing and content creation skills.
Experience using CMS platforms to manage website and landing page content.
Good understanding of HTML and confidence making basic website content updates.
Experience using social media scheduling platforms, Canva and basic video editing tools.
Ability to interpret campaign performance data and make evidence‑based recommendations.
Strong organisational skills with the ability to manage multiple projects and stakeholder relationships.
Knowledge of SEO principles and customer user journeys would be advantageous.
Experience of email marketing or microsite management would be beneficial.
Experience using Hub Spot would be highly desirable.
Familiarity with digital analytics tools such as Google Analytics would be advantageous.
A proactive, collaborative approach with excellent attention to detail and a passion for delivering high‑quality digital marketing activity.
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV:
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StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VMA Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VMA Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VMA Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VMA Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VMA Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VMA Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about VMA Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VMA Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VMA Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VMA Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
