VMA Group is seeking a Customer Lifecycle Marketing Manager to own customer engagement across the full lifecycle and maximise Customer Lifetime Value. You will develop personalised journeys, CRM communications and marketing automation for onboarding, retention, re-contracting, upsell, advocacy and win-back.
The role requires collaboration with Customer Services, Commercial, Insight and Digital teams to leverage data and behavioural insights for targeted engagement.
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Lifecycle Marketing Manager — Personalised Journeys & Growth employer: VMA Group
Join a dynamic team in central Birmingham as a Public Relations and Content Specialist, where your proactive approach will be valued in shaping communication strategies that resonate with key stakeholders. Our supportive work culture fosters collaboration and creativity, offering you the chance to grow professionally while making a meaningful impact in public services. With hybrid working options and a focus on employee development, this role provides a unique opportunity to enhance your skills in a purpose-driven environment.
