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- Tasks: Lead the data and analytics strategy for a top digital marketing agency.
- Company: Join a leading agency known for innovative digital marketing solutions.
- Benefits: Enjoy hybrid working, competitive salary, and professional development opportunities.
- Why this job: Shape the future of data analytics while making a real impact for clients.
- Qualifications: 10+ years in digital marketing with strong analytics experience required.
- Other info: This role combines leadership with hands-on technical delivery.
The predicted salary is between 64000 - 96000 £ per year.
Exclusive opportunity with a leading digital marketing agency, looking for a strategic, commercially minded Head of Data & Analytics to lead its analytics function. This senior role is responsible for shaping the agency’s data vision, leading technical delivery, and driving measurable impact for clients across digital channels. You’ll oversee a growing team, manage analytics implementations, develop measurement frameworks, and support attribution modelling, data warehousing, and tech stack integration. This is both a leadership and hands-on role that combines strategic thinking with operational excellence. Central London - Hybrid working – 3 days in office, 2 from home £80k - £90k
Roles & responsibilities:
- Lead the agency’s data and measurement strategy, ensuring it supports client performance goals across all digital channels, including Paid Media, SEO, CRM, Programmatic, and ATL.
- Oversee delivery of end-to-end analytics projects, including tracking implementation, data architecture, attribution modelling, customer journey analysis, and integration with client BI systems.
- Ensure best-in-class measurement practices by driving innovation in privacy-first tracking (e.g. server-side, cookie-less solutions) and staying ahead of changes in tools and technology.
- Manage and develop a high-performing analytics team, including recruitment, training, quality control, and performance management, while fostering a collaborative and commercially focused culture.
- Work closely with internal and external stakeholders, translating complex data concepts into clear, actionable insights that inform strategic decisions.
- Support new business efforts, including pitch contributions, commercial modelling, capacity planning, and the development of templated assets and proposals.
Skills & experience:
- 10+ years in digital marketing, with 5+ in analytics or measurement-focused roles.
- Strong hands-on experience with Google Analytics, GTM, BigQuery, and coding in Python, SQL or R.
- Deep understanding of attribution modelling, econometrics, and marketing mix analysis.
- Knowledge of privacy-first tracking and evolving methodologies (e.g. server-side, cookie deprecation).
- Proven team leadership and people development experience.
- Skilled in managing complex, multi-stakeholder projects.
- Track record of growing teams, services, and revenue with commercial accountability.
- Confident communicator with the ability to simplify technical topics for senior stakeholders.
- Bonus: CRM measurement experience linking marketing activity to business outcomes.
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
- Competitive salary
- Generous pension provision
- Hybrid working arrangements
- Wide range of other benefits
- Professional development
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
Head of Data & Analytics employer: VMA GROUP
Contact Detail:
VMA GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Data & Analytics
✨Tip Number 1
Familiarise yourself with the latest trends in data analytics and digital marketing. Being able to discuss current methodologies, especially around privacy-first tracking and attribution modelling, will show your strategic thinking and keep you ahead of the competition.
✨Tip Number 2
Network with professionals in the digital marketing and analytics space. Attend industry events or webinars where you can connect with potential colleagues or stakeholders, as personal connections can often lead to job opportunities.
✨Tip Number 3
Prepare to demonstrate your leadership skills during interviews. Think of specific examples where you've successfully managed teams or projects, as this role requires both hands-on expertise and the ability to inspire others.
✨Tip Number 4
Be ready to discuss how you've driven measurable impact in previous roles. Highlighting your experience with data-driven decision-making and commercial accountability will resonate well with the agency's goals.
We think you need these skills to ace Head of Data & Analytics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing and analytics, particularly focusing on your leadership roles and hands-on experience with tools like Google Analytics, GTM, and coding languages such as Python or SQL.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and operational excellence. Mention specific examples of how you've shaped data strategies and led teams to drive measurable impact for clients.
Highlight Relevant Skills: Emphasise your understanding of attribution modelling, econometrics, and privacy-first tracking methodologies. Make it clear how these skills will benefit the agency's data vision and client performance goals.
Showcase Leadership Experience: Detail your experience in managing and developing high-performing teams. Include examples of recruitment, training, and fostering a collaborative culture, as this is crucial for the role.
How to prepare for a job interview at VMA GROUP
✨Showcase Your Strategic Vision
As a Head of Data & Analytics, it's crucial to demonstrate your ability to shape a data vision. Prepare to discuss how you've previously aligned data strategies with business goals and the measurable impacts you've achieved for clients.
✨Highlight Technical Proficiency
Be ready to talk about your hands-on experience with tools like Google Analytics, GTM, and BigQuery. Share specific examples of projects where you utilised coding skills in Python, SQL, or R to drive analytics solutions.
✨Demonstrate Leadership Skills
This role requires strong team management capabilities. Prepare to discuss your experience in developing high-performing teams, including recruitment and training strategies, as well as how you've fostered a collaborative culture.
✨Communicate Complex Ideas Simply
You’ll need to translate complex data concepts into actionable insights for stakeholders. Practice explaining technical topics in a straightforward manner, ensuring that even non-technical audiences can grasp the key points.
