At a Glance
- Tasks: Lead internal communications, crafting engaging content and campaigns for thousands of colleagues.
- Company: Join a leading UK organisation focused on enhancing colleague experience.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving meaningful change in internal communications.
- Why this job: Shape impactful communication strategies that connect and engage colleagues across the organisation.
- Qualifications: Proven leadership in content strategy and multi-channel communication.
The predicted salary is between 64000 - 80000 £ per year.
London Based - Full time - Hybrid (3 days a week in office, 2 from home). We’re partnering with a leading, complex UK-based organisation to find a Head of Content & Channels – a leadership role at the heart of internal communication and colleague experience. This is an opportunity to shape how thousands of colleagues connect with strategy, leadership and each other, through compelling content, standout campaigns and best-in-class communication channels.
About the role
As Head of Content & Channels, you’ll sit within a senior internal communications leadership team and take ownership of the organisation’s content strategy, channel ecosystem and delivery model for internal communications. You’ll turn business priorities into clear, audience-first storytelling, ensuring communications are consistent, engaging and joined up across the organisation. From large-scale engagement moments to day-to-day messaging, you’ll bring clarity, energy and cohesion to everything colleagues see and experience.
What you’ll be doing
- Leading content strategy and editorial direction
- Define and deliver a clear, audience-led content strategy
- Own editorial standards, tone of voice and quality across all channels
- Set the rhythm and priorities for internal communication planning
- Establish governance and processes that enable efficient, high-quality delivery
Managing demand and partnering the business
- Translate strategic priorities into integrated communication plans
- Act as the central hub for shaping and prioritising communication activity
- Advise senior stakeholders on the most effective channels and formats
- Ensure the right balance between company-wide and business unit messaging
Delivering campaigns and key engagement moments
- Lead major internal campaigns, announcements and engagement programmes
- Shape high-profile events, leadership moments and large-scale colleague experiences
- Ensure activity is connected across all channels, before, during and after key moments
Owning channels and colleague experience
- Define and evolve the internal channel strategy and roadmap
- Oversee performance, optimisation and governance of channels and platforms
- Create a seamless, joined-up experience across digital, face-to-face and leadership communications
Building and leading a high-performing team
- Lead, coach and develop a specialist content and channels team
- Create an inclusive, collaborative and high-performing culture
- Focus team priorities and resources on areas that deliver the greatest impact
Using insight to continuously improve
- Define and track performance metrics across content, campaigns and channels
- Use data and audience insight to refine approach and drive impact
- Play a key role in wider communication measurement and reporting
Collaborating across the business
- Work closely with brand, customer, sustainability and people teams
- Connect internal communications with external messaging where appropriate
- Leverage shared tools, platforms and expertise to maximise reach and impact
What we’re looking for
You’ll be an experienced leader with a strong track record in content strategy and internal communications in a large, complex organisation. You’ll bring:
- Deep expertise in multi-channel communication and editorial planning
- A strong instinct for audience-led storytelling and engagement
- Experience delivering high-profile campaigns and large-scale events
- Proven ability to influence and partner with senior stakeholders
- Strong leadership skills, with experience developing high-performing teams
- A data-driven mindset, using insight to shape and improve communication
Why this role?
This is a high-impact role where you’ll shape how an organisation communicates at scale, influencing culture, clarity and engagement from the inside out. If you’re passionate about creating meaningful, high-quality communication experiences and leading teams to deliver their best work, this is a fantastic next step.
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
Head of Content & Channels - Internal Comms employer: VMA Group
As a leading UK-based organisation, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and collaboration. In this hybrid role based in London, you will have the opportunity to lead a high-performing team while shaping impactful internal communications that resonate across the organisation. With a commitment to professional development and a focus on innovative storytelling, we offer a rewarding environment where your contributions will directly enhance colleague engagement and experience.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content & Channels - Internal Comms
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like VMA Group. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like VMA Group, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research VMA Group inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Head of Content & Channels - Internal Comms
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of VMA Group. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at VMA Group.
How to prepare for a job interview at VMA Group
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
