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- Tasks: Launch and optimise paid media campaigns on Google and Meta to drive customer growth.
- Company: Fast-growing direct-to-consumer marketplace with a dynamic team.
- Benefits: Fully remote work, performance bonuses, and flexible working options.
- Other info: Quarterly meet-ups and a culture of continuous learning and improvement.
- Why this job: Join a vibrant team and make a real impact in a fast-paced environment.
- Qualifications: Experience in paid media, strong data skills, and a passion for marketing.
The predicted salary is between 40000 - 50000 £ per year.
Exclusive opportunity for an ambitious Paid Media Specialist to help scale paid acquisition across Google and Meta for a high-growth, direct-to-consumer marketplace. This is a hands-on performance role within a fast-moving scale-up environment, where speed, testing and learning matter more than perfection. You’ll work closely with marketing, creative and data teams to drive customer growth for a subscription-based platform with a strong international footprint.
Key Responsibilities
- Build, launch and optimise campaigns across paid search and paid social, with a focus on Google Ads and Meta.
- Support the delivery of acquisition targets by improving cost per acquisition, conversion rates and overall campaign performance.
- Keep campaign structures, tracking and naming conventions clean, consistent and scalable.
- Analyse performance across multiple data sources to understand what is driving results and where improvements can be made.
- Run and document tests across creative, copy, audiences and bidding approaches to improve efficiency and growth.
- Work closely with creative teams to brief, review and refine ads based on performance insight.
- Monitor daily and weekly budget pacing, flagging risks and recommending reallocations where needed.
- Own pre-flight and post-flight checks to ensure campaigns are set up, tracked and running correctly.
- Make sure conversion tracking, pixels and dashboards are accurate and reliable across all channels.
- Produce clear written performance updates with insight, learning and next-step recommendations.
- Use customer insight, search data and competitor research to generate new campaign and creative ideas.
- Help prioritise testing roadmaps and ensure learnings are captured and shared with the wider team.
Skills & Experience
- Hands-on experience running and optimising paid media across Google and Meta in a growth-focused business.
- Comfortable working with data and dashboards, ideally alongside in-house data or analytics teams.
- Strong interest in how marketing drives customer growth and revenue.
- Experience working with creative teams to brief, test and improve ads.
- Clear and confident communicator, able to explain performance and results to different audiences.
- Organised, detail-oriented and comfortable managing multiple campaigns at once.
- Able to thrive in a fast-moving environment where priorities change and testing is constant.
- Curious, proactive and motivated by learning, improvement and impact.
Benefits
- Fully remote working (quarterly meet ups).
- Performance bonus.
- Highly flexible working options.
- Wide range of other benefits.
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
Growth Specialist employer: VMA Group
Contact Detail:
VMA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to demonstrate your hands-on experience with Google Ads and Meta, so make it shine!
✨Tip Number 3
Prepare for interviews by practising common questions related to paid media. Be ready to discuss your past campaigns, what worked, what didn’t, and how you used data to drive decisions. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Growth Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Google Ads and Meta. We want to see how your skills align with our growth-focused goals, so don’t hold back on showcasing your achievements!
Show Your Data Savvy: Since we’re all about performance, include specific examples of how you’ve used data to drive campaign success. We love numbers, so if you can quantify your results, it’ll definitely catch our eye!
Keep It Clear and Concise: When writing your application, clarity is key! Use straightforward language and structure your thoughts logically. We appreciate a well-organised application that’s easy to read and gets straight to the point.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at VMA Group
✨Know Your Numbers
As a Growth Specialist, you'll need to demonstrate your understanding of key metrics. Brush up on your experience with cost per acquisition, conversion rates, and campaign performance. Be ready to discuss specific campaigns you've run, the results you achieved, and how you optimised them.
✨Showcase Your Creativity
This role involves working closely with creative teams, so come prepared with examples of how you've briefed, tested, and improved ads in the past. Think about campaigns where your creative input made a difference and be ready to share those insights during the interview.
✨Be Data-Driven
Since you'll be analysing performance across multiple data sources, highlight your comfort with data and dashboards. Prepare to discuss how you've used data to drive decisions and improve campaign outcomes. Bring examples of how you've documented tests and shared learnings with your team.
✨Embrace the Fast-Paced Environment
This is a fast-moving scale-up, so show that you're adaptable and thrive under pressure. Share experiences where you've successfully managed multiple campaigns or adapted to changing priorities. Highlight your proactive approach to learning and improvement, as this will resonate well with the company's culture.