At a Glance
- Tasks: Lead and elevate the social media presence of trendy fashion brands on Instagram and TikTok.
- Company: Join a fast-growing, culturally relevant fashion group in East London.
- Benefits: Competitive salary of £45,000 and a vibrant office environment.
- Other info: Fast-paced role with opportunities for creativity and innovation.
- Why this job: Shape brand identity and engage with a dynamic digital community in the fashion world.
- Qualifications: 5+ years in social media or digital marketing, especially in fashion or lifestyle.
The predicted salary is between 45000 - 45000 £ per year.
Opportunity to join a fast‑growing, culturally relevant fashion group in a creative social media role, shaping and elevating the organic social presence of multiple brands across digital platforms. This role sits at the intersection of brand, content and culture, combining creative direction with hands‑on execution. As Creative Social Media Manager, you will own and develop the social identity of the brands, driving engagement and growth through visually compelling, platform‑native content that resonates with modern fashion audiences.
Location – East London (5 days in office)
Salary – £45,000
Key Responsibilities:- Lead the day‑to‑day management of organic social channels, primarily Instagram and TikTok
- Develop and execute structured content calendars aligned to product launches, campaigns and brand moments
- Optimise content and platform strategies to drive engagement, reach and follower growth
- Monitor trends, cultural moments and platform developments to identify opportunities for brand relevance
- Own the visual direction of social content across photography, videography and short‑form video
- Support the planning and execution of content shoots, ensuring creative aligns with brand identity and commercial goals
- Collaborate with internal teams, creators and production partners to deliver high‑quality, platform‑ready content
- Act as an internal creative lead, shaping storytelling through product, lifestyle and behind‑the‑scenes content
- Build and engage a strong digital community, managing interactions and fostering brand advocacy
- Work closely with marketing and creative teams to drive innovation across formats including UGC, video and reactive content
- Track and analyse social performance metrics, using insights to refine and improve content strategies
- 5+ years’ experience in social media, content creation or digital marketing within fashion, lifestyle or D2C brands (essential)
- Strong track record of growing and managing organic social channels, particularly Instagram and TikTok
- Excellent understanding of content creation including photography, videography and social‑first creative
- Strong visual eye with the ability to create premium, engaging and culturally relevant content
- Deep understanding of platform algorithms, trends and audience behaviour
- Experience collaborating with creatives including photographers, videographers and influencers
- Analytical mindset with the ability to translate performance data into creative improvements
- Highly organised, proactive and comfortable working in a fast‑paced environment
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in City of London
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like VMA Group!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including VMA Group.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for VMA Group.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at VMA Group!
We think you need these skills to ace Social Media Manager in City of London
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at VMA Group.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to VMA Group!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at VMA Group. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at VMA Group
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
