E-Commerce & Operations Manager in City of London

I’m partnering with a fast-growing e-commerce and D2C consumer brand looking to appoint an energetic, commercially minded and highly hands-on E-Commerce & Operations Manager.

This is a genuinely varied role sitting at the intersection of e-commerce, content, marketplace management and physical operations. You’ll take ownership of the brand’s digital storefronts and social channels while also ensuring the day-to-day warehouse and fulfilment operation runs efficiently.

It would suit someone who enjoys working in an entrepreneurial environment where there is plenty of autonomy, pace and variety. You may spend one part of your day optimising TikTok Shop listings and analysing competitor pricing, another planning social content, and another making sure orders, returns and stock are being managed effectively.

This is very much a role for someone who likes to get involved, take ownership and make things happen.

Key Responsibilities

E-Commerce & Marketplace Management

You’ll take day-to-day ownership of the brand’s online marketplace presence, with a particular focus on TikTok Shop and the company website.

Responsibilities will include:

• Creating and optimising high-converting product listings across TikTok Shop and Magento.
• Managing product titles, descriptions, imagery, tags, pricing and promotional information.
• Regularly reviewing product and listing performance to identify opportunities to improve conversion.
• Monitoring competitor pricing, promotions and marketplace activity.
• Identifying underperforming products and making recommendations around pricing, creative, positioning and content.
• Updating promotional banners, flash sales, discount codes and marketplace campaigns.
• Ensuring product information remains accurate and commercially optimised across all channels.

Creative, AI & Product Content

You'll also play an important role in improving how products are presented online.

This will include:

• Using modern AI and creative tools to develop high-quality product imagery and marketplace assets.
• Creating and editing lifestyle imagery, product graphics, infographics and hero assets.
• Using platforms such as Canva, Photoshop, Midjourney or equivalent AI creative tools.
• Ensuring creative output remains consistent with the brand's identity and commercially focused.
• Testing different creative approaches to improve engagement and conversion.

Social Media & Content

You'll help drive the brand's organic social presence, predominantly across Instagram and TikTok.

Responsibilities will include:

• Managing the day-to-day organic social channels.
• Building structured content calendars around product launches, campaigns and key brand moments.
• Developing engaging social-first content across photography, video, UGC and short-form formats.
• Monitoring social trends, platform developments and cultural moments to identify opportunities for reactive content.
• Supporting the creative direction of photography and video shoots.
• Working with creators, photographers, videographers and other partners where required.
• Developing product, lifestyle and behind-the-scenes content.
• Building and engaging the brand's online community.
• Monitoring engagement, reach, follower growth and other key social metrics.
• Using performance data to continuously improve the content strategy.

Warehouse & Fulfilment Operations

Alongside the digital side of the role, you'll also take ownership of ensuring the physical operation runs efficiently.

Order Fulfilment

• Oversee the daily picking, packing and dispatch of customer orders.
• Manage the warehouse team to ensure orders are processed accurately and within delivery cut-off times.
• Identify and resolve fulfilment issues quickly.
• Maintain high standards of accuracy across order processing.

Returns

• Oversee incoming customer returns.
• Ensure items are inspected and correctly recorded.
• Manage refunds, replacements, restocking and write-offs.
• Identify recurring return issues that may indicate wider product or customer experience problems.

Inventory Management

• Conduct regular stock checks.
• Maintain accurate inventory records.
• Identify stock discrepancies early.
• Flag potential stockouts or inventory issues to the wider business.
• Ensure stock is stored and organised efficiently.

Warehouse Standards

You'll also be responsible for maintaining a safe, organised and efficient warehouse environment.

This includes:

• Ensuring packing stations and storage areas remain organised.
• Maintaining high standards of cleanliness.
• Ensuring products and stock are stored correctly.
• Supporting the team with physical fulfilment activity when required.

This is a hands-on role, so you'll need to be comfortable spending part of your working day on your feet, packing orders, moving boxes and organising stock.

About You

We're looking for someone with a rare combination of digital capability, commercial awareness and operational common sense.

You'll ideally bring:

• Previous hands-on experience managing TikTok Shop, which is essential.
• E-commerce or marketplace management experience within a consumer, fashion, lifestyle, beauty or D2C environment.
• Experience creating, managing and optimising online product listings.
• Strong understanding of how product imagery, pricing, content and promotions influence conversion.
• Experience using creative tools such as Canva, Photoshop or AI image-generation platforms.
• Experience managing or contributing to organic Instagram and TikTok channels.
• Strong understanding of social-first content, short-form video and platform trends.
• A good visual eye and understanding of premium consumer content.
• Commercial confidence when reviewing competitors, pricing and product performance.
• Strong attention to detail across orders, inventory and digital product information.
• Confidence interpreting performance data and using it to improve activity.
• A highly organised and proactive working style.
• The ability to work independently and take ownership without being micromanaged.
• A willingness to get involved across both the digital and physical sides of the business.

Experience within fashion, lifestyle, beauty or another fast-paced D2C consumer brand would be particularly relevant.

Why Join?

This is a great opportunity to join a growing entrepreneurial business where you'll have genuine influence over how the e-commerce operation develops.

You'll benefit from:

• A competitive salary.
• Performance-related bonus potential.
• Employee discount across the brand's products.
• Exposure to multiple areas of a rapidly scaling e-commerce business.
• Significant autonomy and responsibility.
• The opportunity to progress as the company continues to grow.

If you have the relevant experience and would be interested in discussing the opportunity further, please send your current CV to jpascoe@vmagroup.com.

Due to the anticipated volume of applications, I'm unfortunately unable to respond individually to every applicant. Candidates whose experience most closely matches the requirements will be contacted directly.