Brand & Campaigns Marketing Manager
Exclusive opportunity to join a growing telecoms business as Brand & Campaigns Marketing Manager, taking ownership of brand development and integrated campaign delivery across consumer and business markets.
This is a broad, commercially focused role combining brand strategy with hands-on campaign execution. You will lead multi-channel campaigns, above-the-line activity, organic social and hyper-local marketing, ensuring brand investment drives awareness, engagement and measurable customer growth.
Hybrid working – 3 days in Oxfordshire office, 2 from home
Key Responsibilities
- Lead the development and evolution of the brand, positioning, messaging and creative frameworks.
- Plan and deliver integrated marketing campaigns across consumer and business audiences.
- Manage campaigns across paid, owned and earned channels, ensuring consistent messaging and strong commercial outcomes.
- Develop and deliver hyper-local and community marketing programmes tailored to different geographic markets.
- Lead above-the-line activity across channels including TV, radio, OOH, sponsorship and local media.
- Own organic social media and content strategy, including channel planning and editorial calendars.
- Manage creative, media and production agencies, ensuring high-quality delivery and effective use of budget.
- Work closely with performance, digital, lifecycle and B2B marketing teams to connect brand activity with customer acquisition and engagement.
- Partner with insight and analytics teams to measure brand health, campaign effectiveness, ROI and customer penetration.
- Embed a structured test-and-learn approach across campaigns, creative, media and local marketing activity.
- Support PR, sponsorships, proposition launches and major external communications.
Skills & Experience
- Strong experience in brand management, integrated marketing or marketing communications, ideally within telecoms.
- Proven experience developing and delivering integrated, multi-channel marketing campaigns.
- Strong understanding of brand strategy, creative development and campaign planning.
- Experience managing above-the-line media campaigns and external agency partners.
- Experience of regional, community or hyper-local marketing would be advantageous.
- Strong understanding of organic social media and content strategy.
- Commercially focused, with experience using campaign and customer data to optimise marketing performance.
- Able to combine strategic brand thinking with hands-on campaign delivery in a fast-paced environment.
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
Brand & Campaigns Marketing Manager employer: VMA Group
Join a dynamic team in central Birmingham as a Public Relations and Content Specialist, where your proactive approach will be valued in shaping communication strategies that resonate with key stakeholders. Our supportive work culture fosters collaboration and creativity, offering you the chance to grow professionally while making a meaningful impact in public services. With hybrid working options and a focus on employee development, this role provides a unique opportunity to enhance your skills in a purpose-driven environment.
