At a Glance
- Tasks: Lead paid search campaigns on Google Ads and Microsoft Advertising to drive business growth.
- Company: Join a dynamic public service provider with a focus on innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with strong potential for career advancement.
- Why this job: Make a real impact by optimising campaigns and driving high-quality enquiries.
- Qualifications: Google Ads/Microsoft Advertising certified with hands-on experience in performance marketing.
The predicted salary is between 37800 - 46200 £ per year.
Public Service provider is looking to recruit a
Paid Search Marketing Manager to take ownership of paid acquisition performance across Google Ads and Microsoft Advertising.
Ideally looking for individuals that are Google Ads / Microsoft Advertising certified and use to managing medium to large budgets for a commercial organisation.
- Hybrid working
- 3 days on site and 2 from home.
This is an exciting opportunity to join a growing organisation where paid search plays a critical role in generating high-quality enquiries and driving business growth.
You'll be responsible for developing, optimising and scaling campaigns, ensuring acquisition targets are met while maintaining cost efficiency and maximising return on investment.
Working closely with marketing, content and creative teams, you'll use data and insights to continuously improve campaign performance and deliver measurable results.
Key Responsibilities
- Manage and optimise Google Ads and Microsoft/Bing Ads accounts to maximise performance and scalability.
- Monitor key campaign metrics including spend, conversions, CPL/CPE, CTR, Quality Score and conversion rates.
- Manage budgets effectively, ensuring spend is aligned to targets and performance objectives.
- Conduct keyword research, search query analysis and negative keyword management to improve efficiency.
- Develop, test and optimise ad copy, extensions and creative assets.
- Run A/B testing programmes across bidding strategies, ad copy, landing pages and audience targeting.
- Monitor competitor activity and market trends, adjusting strategies to maintain performance.
- Ensure accurate conversion tracking and campaign attribution across platforms.
- Manage and optimise Performance Max campaigns alongside traditional search campaigns.
- Produce regular performance reports, translating data into actionable recommendations.
- Collaborate with content, design and wider marketing teams to improve conversion performance across landing pages and digital journeys.
Candidate Requirements
You’ll be a hands-on paid search specialist with a passion for performance marketing and continuous optimisation.
- Proven experience managing and optimising Google Ads and Microsoft Advertising campaigns (certified)
- Strong understanding of keyword strategy, bidding models, audience targeting and campaign structure.
- Experience working with Performance Max campaigns.
- Advanced analytical skills with the ability to interpret data and identify growth opportunities.
- Strong understanding of conversion tracking, attribution and reporting.
- Experience conducting A/B testing and applying insights to improve performance.
- Excellent stakeholder management and communication skills
- #J-18808-Ljbffr
Paid Search Manager in Birmingham employer: VMA Group
At VMA Group, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. Our commitment to employee growth is evident through tailored development programmes and opportunities to engage with senior leadership, ensuring that every team member can make a meaningful impact in the UK advanced manufacturing sector. Join us to be part of a dynamic team where your strategic communications expertise will thrive and contribute to shaping the future of our industry.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VMA Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VMA Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VMA Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VMA Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VMA Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VMA Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about VMA Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VMA Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VMA Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VMA Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
