At a Glance
- Tasks: Lead the creation of engaging content and thought leadership for a top law firm.
- Company: Join a Top 50 UK law firm with ambitious growth plans.
- Benefits: Enjoy flexible working, performance bonuses, and a comprehensive benefits plan.
- Other info: Hybrid working model with opportunities for career growth.
- Why this job: Shape impactful narratives and collaborate with senior stakeholders in a dynamic environment.
- Qualifications: 5+ years in content marketing, excellent writing skills, and strong stakeholder management.
The predicted salary is between 50000 - 60000 € per year.
Exclusive opportunity to join a Top 50 UK law firm with ambitious growth plans and a sophisticated, integrated approach to marketing and business development. This Content Manager role will lead the firm’s written thought leadership and campaign content strategy, shaping clear, commercially aligned narratives across the business. Working within a growing marcomms function, you will partner closely with BD, digital, PR and senior stakeholders to develop standout content that supports the firm’s positioning, client engagement and wider growth strategy. Hybrid working – flexibility across London, Manchester or Birmingham offices – 2 days in office, 3 from home.
Key Responsibilities
- Own and manage the firmwide editorial calendar and content pipeline
- Develop high quality thought leadership, campaign and brand content across articles, reports, web, email and social channels
- Translate complex legal and commercial insights into engaging, commercially relevant messaging
- Partner with BD and senior stakeholders to shape content priorities aligned to firmwide and sector objectives
- Maintain editorial standards, tone of voice and messaging consistency across all channels
- Support strategic messaging across key themes including ESG, B Corp and recruitment campaigns
- Work closely with digital and PR teams to optimise content performance and engagement
- Use performance insights and stakeholder feedback to refine future content planning
- Develop content processes and best practice guidance across the business
Skills & Experience
- Strong editorial and content marketing experience within professional services, legal or broader B2B environments
- Excellent writing and storytelling capability with the ability to simplify complex subject matter
- Experience developing thought leadership and integrated campaign content
- Strong stakeholder management skills, with confidence engaging senior leaders and subject matter experts
- Experience managing editorial calendars and multiple content workstreams
- Understanding of how content supports wider digital, PR and BD activity
- Journalism or editorial background beneficial
- Typically 5+ years’ relevant content or editorial experience
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
- Performance bonus
- Highly flexible working options
- Wide range of other benefits
Please get in touch ASAP with your current CV: gcharles@vmagroup.com. Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
Marketing Content Manager in Birmingham employer: VMA Group
Join a prestigious Top 50 UK law firm that prioritises employee growth and well-being through a dynamic work culture and flexible hybrid working arrangements across London, Manchester, or Birmingham. As a Marketing Content Manager, you will have the opportunity to shape impactful narratives while collaborating with senior stakeholders in a supportive environment that values innovation and excellence. With a comprehensive benefits plan and a commitment to professional development, this role offers a meaningful and rewarding career path for those looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Content Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at the firm you're eyeing. A friendly chat can give you insights and maybe even a foot in the door.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best content pieces. This is your chance to demonstrate how you can translate complex ideas into engaging narratives.
✨Tip Number 3
Prepare for interviews by understanding the firm's growth strategy and recent campaigns. Tailor your responses to show how your experience aligns with their goals and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Marketing Content Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Content Manager. Highlight your editorial experience and any relevant campaigns you've worked on, especially in professional services or legal sectors.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about content marketing and how your skills align with our ambitious growth plans. Be sure to mention any specific experiences that relate to thought leadership and stakeholder engagement.
Showcase Your Writing Skills:Since this role is all about content, include samples of your best writing. Whether it's articles, reports, or campaign content, we want to see how you can simplify complex topics into engaging narratives that resonate with audiences.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates regarding your application status!
How to prepare for a job interview at VMA Group
✨Know Your Content Inside Out
Make sure you’re well-versed in the firm’s recent publications and campaigns. Familiarise yourself with their tone of voice and key themes, especially around ESG and B Corp. This will help you demonstrate your understanding of their content strategy during the interview.
✨Showcase Your Storytelling Skills
Prepare examples of how you've simplified complex topics into engaging narratives. Be ready to discuss specific pieces of content you've created and the impact they had. This will highlight your writing prowess and ability to connect with diverse audiences.
✨Engage with Stakeholders
Think about how you’ve collaborated with senior leaders or subject matter experts in the past. Be prepared to share stories that illustrate your stakeholder management skills and how you’ve aligned content priorities with broader business objectives.
✨Demonstrate Your Analytical Side
Be ready to talk about how you’ve used performance insights to refine content strategies. Discuss any tools or metrics you’ve employed to measure engagement and success, showing that you can adapt and improve based on feedback.
