At a Glance
- Tasks: Lead digital marketing strategies to attract and engage priority audiences.
- Company: Independent social care organisation with ambitious plans for growth.
- Benefits: Hybrid working, potential for contract extension, and a dynamic work environment.
- Other info: Join during a busy period of change and enjoy excellent career development opportunities.
- Why this job: Make a real impact in a role central to elevating digital performance.
- Qualifications: Proven experience in digital marketing, SEO, and conversion rate optimisation.
The predicted salary is between 50000 - 60000 £ per year.
Independent social care organisation supporting local authority needs is looking for a Senior Digital Marketing Expert to join them for an initial six month contract during a busy period of change and ambitious plans. Will need to bring strategy and influencing to the role as well as hands-on expertise across the full digital acquisition funnel to lead how they attract, engage and convert priority audiences through their digital channels. This role is central to elevating their digital performance, bringing technical excellence, commercial rigour and sound judgement to ensure websites, campaigns and partners work together to deliver high-quality enquiries at the right cost. With a specific focus on highly engaging recruitment campaigns.
Full time role and hybrid working is 2 – 3 days a week on site. It is an initial six month contract which may be extended or go temp to perm. Need to be available 1 month notice or less.
Key Responsibilities
- End-to-End Digital Acquisition – own the full digital funnel for priority audiences, from awareness to qualified enquiry.
- Design and optimise journeys that balance volume, quality, cost and care.
- Website Performance including accessibility and compliance and governance.
- Continuously optimise user journeys, IA, landing pages and enquiry flows.
- Improve conversion rates using GA4, heatmapping, A/B testing and CRM insight.
- Paid Digital Media overseeing budgets, targets and agency partners.
- SEO & Organic Growth - Use insight to balance investment between paid and organic channels.
- Work with CRM and data teams to track journeys beyond the click.
Candidate Profile
- Senior digital marketing pro with end-to-end acquisition responsibility strategy to delivery.
- Website optimisation, CRO, paid media, SEO and agency management.
- Strong understanding of digital funnels in service-led, recruitment or referral-driven environments.
- Comfortable working in regulated, safeguarding-led contexts.
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
Interim Senior Digital Marketing Manager - 6 month contract in Birmingham employer: VMA Group
Join a dynamic team in central Birmingham as a Public Relations and Content Specialist, where your proactive approach will be valued in shaping communication strategies that resonate with key stakeholders. Our supportive work culture fosters collaboration and creativity, offering you the chance to grow professionally while making a meaningful impact in public services. With hybrid working options and a focus on employee development, this role provides a unique opportunity to enhance your skills in a purpose-driven environment.
StudySmarter Expert Advice🤫
We think this is how you could land Interim Senior Digital Marketing Manager - 6 month contract in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VMA Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VMA Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VMA Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VMA Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Interim Senior Digital Marketing Manager - 6 month contract in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VMA Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VMA Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about VMA Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VMA Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VMA Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VMA Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
