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- Tasks: Lead CRM campaigns and loyalty strategies for a top UK retailer.
- Company: Join a leading UK retailer known for its innovative approach and customer focus.
- Benefits: Enjoy hybrid working, competitive salary, generous pension, and professional development opportunities.
- Why this job: Shape customer experiences and drive loyalty in a dynamic, collaborative environment.
- Qualifications: Retail experience, strong communication skills, and data-driven decision-making are essential.
- Other info: This is a 12-month fixed-term contract with a start date within a month.
The predicted salary is between 48000 - 72000 £ per year.
Great opportunity for an experienced CRM Manager to join a leading UK retailer on a 12 month maternity cover. The successful candidate will be responsible for shaping and delivering our customer communications and loyalty strategy.
Must be available to start within 1 month. Based in Brighton - Hybrid working – 2 days in office, 3 from home.
Roles & responsibilities:
- Set and oversee the CRM campaign calendar across email, SMS and direct mail, delivered in partnership with the CRM Manager.
- Build strategies to increase customer satisfaction, retention and revenue through both promotional and trigger-based CRM activity.
- Contribute to the UK budgeting process with a focus on owned channels and customer marketing performance.
- Lead the rollout of our existing loyalty programme onto a new technology platform, and define the roadmap for relaunch and optimisation.
- Manage and align CRM and Loyalty roadmaps in collaboration with IT, Digital, eCommerce and Retail to support growth in Customer Lifetime Value.
- Deliver weekly trade updates and regular reporting on CRM and Loyalty performance, ensuring alignment with business KPIs.
- Deliver and support multi-channel engagement campaigns across CRM, digital, eCommerce and retail.
- Line manage a CRM Manager and a Loyalty Manager to ensure strategic delivery and commercial targets are met.
Skills & experience:
- Must have retail or consumer experience.
- Highly organised and able to prioritise workloads and comfortable working to deadlines.
- Ability to use data and insights to drive decision making.
- Excellent written and verbal communication skills.
- Collaborative mindset – happy working with cross-functional teams in a fast-paced environment.
- Strong stakeholder engagement skills.
- Experience in Klayvio, PowerBI, Talon One desirable.
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
- Competitive salary.
- Generous pension provision.
- Hybrid working arrangements.
- Wide range of other benefits.
- Professional development.
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV.
Senior CRM Manager employer: VMA Direct.
Contact Detail:
VMA Direct. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and loyalty programmes, especially within the retail sector. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the CRM and retail space, particularly those who have experience with tools like Klayvio and PowerBI. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data and insights to drive successful CRM strategies in your previous roles. Being able to articulate your impact on customer satisfaction and retention will set you apart.
✨Tip Number 4
Showcase your collaborative mindset by highlighting experiences where you've worked with cross-functional teams. Emphasising your ability to align CRM strategies with other departments will resonate well with the hiring team.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and loyalty management, particularly in retail or consumer sectors. Use specific examples that demonstrate your ability to drive customer satisfaction and retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your experience with CRM tools like Klayvio and PowerBI, and how you can contribute to their customer communications and loyalty strategy.
Highlight Key Skills: In your application, emphasise your organisational skills, ability to work under deadlines, and experience in managing cross-functional teams. Provide examples of how you've used data to inform decision-making in previous roles.
Show Enthusiasm for the Role: Convey your excitement about the opportunity to work with a leading UK retailer. Mention your willingness to start within a month and your adaptability to hybrid working arrangements, as this aligns with the company's needs.
How to prepare for a job interview at VMA Direct.
✨Showcase Your CRM Expertise
Make sure to highlight your previous experience in CRM management, especially in retail or consumer sectors. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your ability to drive customer satisfaction and retention.
✨Demonstrate Data-Driven Decision Making
Since the role requires using data and insights for decision making, come prepared with examples of how you've used data analytics tools like PowerBI or Klayvio in past roles. Discuss how these insights influenced your strategies and improved performance.
✨Emphasise Collaboration Skills
This position involves working closely with cross-functional teams. Be ready to share examples of successful collaborations with IT, Digital, eCommerce, or Retail teams. Highlight your communication skills and how you’ve managed stakeholder engagement effectively.
✨Prepare for Strategic Discussions
As a Senior CRM Manager, you'll need to contribute to budgeting and strategic planning. Familiarise yourself with the company's current CRM and loyalty strategies, and be ready to discuss how you would approach optimising these areas. Showing that you understand their business goals will set you apart.
