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- Tasks: Lead and implement paid media strategies for exciting international campaigns.
- Company: Join a dynamic online sports experience company that's rapidly growing.
- Benefits: Enjoy hybrid working, competitive salary, and a vibrant team culture.
- Why this job: Perfect for sports enthusiasts wanting to make an impact in digital marketing.
- Qualifications: Experience in ecommerce and strong skills in Paid Media/SEM channels required.
- Other info: Ideal candidates should have a passion for sports and analytics.
The predicted salary is between 36000 - 60000 £ per year.
Our client is a specialist online sports experience company who have created a new role within a fast-growing team. This is a specialist, hands-on position in a fast-paced ecommerce environment with exposure across the whole digital marketing mix and strong paid media skills.
Responsibilities include:
- Own and implementation of SEM, display, PPC and Paid social strategies for international campaigns
- Working directly with the content, platform and event teams undertaking keyword research in order to build keyword bid strategies
- Manage own budget spend in line with the marketing plan
- Monitor and analyse campaign performance
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
The Ideal Candidate:
- Experience within a fast-paced ecommerce environment within travel, sport, lifestyle, tickets or live event sectors preferred.
- An analytical and commercial mindset with strong hands-on experience in Paid Media/SEM channels including PPC, Paid Social, SEO & Display Advertising.
- In-depth knowledge of the various paid marketing channels and technologies
- Strong organisational, project and team-working skills
- Knowledge of Google Analytics
- A passion for sports would be ideal!
Performance Marketing Manager employer: VMA Direct.
Contact Detail:
VMA Direct. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the sports and ecommerce sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the performance marketing field, particularly those who work in sports or ecommerce. Attend industry events or join relevant online communities to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your analytical approach and results. Be ready to explain how you used data to optimise performance and achieve your goals.
✨Tip Number 4
Showcase your passion for sports during the interview process. Whether it's discussing your favourite teams or recent events, demonstrating your enthusiasm can set you apart from other candidates.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially in ecommerce and the sports sector. Use specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and your analytical mindset. Mention how your skills align with the responsibilities listed in the job description, particularly in SEM, PPC, and paid social strategies.
Showcase Your Analytical Skills: In your application, emphasise your experience with Google Analytics and how you've used data to drive campaign performance. Provide examples of how you've monitored and analysed campaigns to optimise results.
Highlight Team Collaboration: Discuss your experience working collaboratively with different teams, such as content and platform teams. Illustrate how you maintained a consistent brand voice across various paid programs in previous roles.
How to prepare for a job interview at VMA Direct.
✨Showcase Your Analytical Skills
As a Performance Marketing Manager, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight your experience with tools like Google Analytics and how you've leveraged insights to drive performance.
✨Demonstrate Your Knowledge of Paid Media
Make sure you have a solid understanding of various paid media channels, including PPC, Paid Social, and Display Advertising. Be ready to explain your strategies for each channel and how they can be integrated into a cohesive marketing plan. This will show that you are well-versed in the digital marketing mix.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills in a fast-paced environment. Think about challenges you've faced in previous roles and how you overcame them. This will help the interviewers gauge your ability to handle the dynamic nature of the ecommerce sector.
✨Express Your Passion for Sports
Since the company is focused on sports experiences, expressing your passion for sports can set you apart from other candidates. Share any relevant experiences or interests that connect you to the industry, as this will demonstrate your enthusiasm and cultural fit within the team.
